thegoodstuffsocial

thegoodstuffsocial Social media management + content creation for small business.

14/06/2026

The marketing version of the Sunday scaries 🫩

Let's kill that vibe right now and get you crackin' with a content idea you can put together in about 🖐 minutes.

Here's what you're going to do:
✔️ Save this audio
✔️ Put your acting hat on (we're aiming for convincing, not Oscar-worthy here). Film yourself looking stressed, disappointed or mildly traumatised
✔️ Add one of these hooks that suits your business best

Try these for size:
➡️ A horror movie but... you forgot to book [insert your signature service or product]
➡️ A horror movie but... you missed [insert your current launch, sale, workshop or event]
➡️ A horror movie but... you chose the cheapest [insert product or service you offer]. (Then explain why that decision could become a horror movie.)
➡️ A horror movie but... you thought, "I'll just DIY my [insert the thing your clients should absolutely hire you for]."
➡️ A horror movie but... you left [insert task your ideal client always procrastinates on that you can help them with] until the last minute
➡️ A horror movie but... you ignored [insert a piece of advice you tell clients all the time]
➡️ A horror movie but... you assumed [insert common misconception in your niche or industry]

You know the drill. Save this post to reference back to when you're ready to rock n roll, then share it with another small biz baddie who suffers from the marketing scaries too 🤜🏼🤛🏼

Look, I get it, marketing on Instagram can feel like an absolute drag at times. I feel it too sometimes.But for what it’...
12/05/2026

Look, I get it, marketing on Instagram can feel like an absolute drag at times. I feel it too sometimes.

But for what it’s worth from my Gen Xer perspective, the alternatives back in yesteryear were effing expensive, short-lived, and more often than not, really hard to measure the ROI on.

So when I compare trying to market a business back then to the opportunities, connections, reach and low-cost tools we have access to now? I know which one I’ll be sticking with, please and thank you.

Because despite its flaws, social media still gives small business owners the chance to connect, build trust, stay visible, and market themselves in ways that simply weren’t accessible to most of us years ago.

And if you’re feeling a bit “how’s your mother” about content creation for your biz right now, comment LOW LIFT & I’ll send you some easy peasy content ideas to help re-motivate you to keep on keepin’ on.

Wishy-washy bios that sell your awesomeness short? We don’t know her.Your bio does a lot of heavy lifting for its 150 ch...
04/05/2026

Wishy-washy bios that sell your awesomeness short? We don’t know her.

Your bio does a lot of heavy lifting for its 150 characters, let’s make sure it actually pulls it's weight. The ultimate bio is equal parts:

– What’s in it for me? energy (aka your ideal client)
– What you offer (clear and succinct)
– Tone + personality (because connection is built on that s**t)

Want me to pull yours apart next? Comment ME below.

Or, if you’d rather skip the comment section and get straight to it, The Quickie does exactly that, a comprehensive audit of your entire Insta profile with tips & guidance on how to optimise it to convert lurkers into superfans.

If this hit a little too close to home… chances are it’s not that your content 'isn’t working' per say, it’s that someth...
29/04/2026

If this hit a little too close to home… chances are it’s not that your content 'isn’t working' per say, it’s that something in your strategy (or lack thereof), messaging or consistency is off kilter.

That’s exactly why I created my Social Media Health Check (and all my services offerings tbh). It’s a free guide to help you figure out:
– what’s working
– what’s letting you down
– and what to focus on to get things movin' and shakin' in the right direction

Because once you know where the gaps are, you can work towards the results you want.

Comment GUIDE for a copy 😘

If any of these sound remotely appealing you're in the right place my friend 🤜🏻🤛🏻Outsourcing is the new hustle culture ...
16/04/2026

If any of these sound remotely appealing you're in the right place my friend 🤜🏻🤛🏻

Outsourcing is the new hustle culture and I'm 100% here for it (I wish it for every small business owner in whatever capacity that looks like. Truly).

If you'd like more info on any of the above, minus having to do any work for it, just say the word and I'll hook y'all up.

Also, I'd love to know what you're currently outsourcing atm and how it's helping you do business.

K, bye.

I get it. I've been you. I AM you. Marketing your business here on social media can feel like a f!cking hard slog and at...
13/04/2026

I get it. I've been you. I AM you. Marketing your business here on social media can feel like a f!cking hard slog and at times, the reward for the effort invested feels minimal.

Let this client win be your motivation that sometimes you just have to risk it for the biscuit. You just never know what opportunities lay in wait.

Need help staying consistent, visible and accountable? I gotchu boo. Let’s start by getting you subscribed to the good stuff and go from there.

Comment Good Stuff and I'll send the link directly to your inbox.

Unless you're deliberately going for a 'mysterious and elusive' vibe, please for the love of a good crumbly vintage chee...
06/04/2026

Unless you're deliberately going for a 'mysterious and elusive' vibe, please for the love of a good crumbly vintage cheese, if your business has a bricks n mortar or service-based location, include 👏 where 👏 people 👏 can 👏 find👏 you👏 somewhere in your profile.

We're too lazy and our attention spans are too cooked to go looking 🫠😬

Tia.

Address

Merimbula, NSW

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