Emelia Vickers; Business coach for mums.

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Emelia Vickers; Business coach for mums. Emelia is a business coach for mums in business

09/10/2026

Nap time is not a strategy session. 🥴

If you’re lucky you get 60 minutes, one ear on the monitor and a brain running on broken sleep.

No wonder the plan feels uncertain. 🤷🏻‍♀️

The BIG picture thinking for your business deserves better. Think proper time, a clear head and other founder mums around the table who get it and maybe even a hot coffee you can enjoy without the kids.

That’s why I’m running Plan 2027 on November 10 in Perth. One day, 10am to 2pm, and you walk out with next year mapped around the hours you actually have.

Comment PLAN and I’ll send you the details. 💛



Founder mum | Mums in business | Women in business | Working mum | Business coach | Female founder | Perth mums and bubs | Business planning | Aussie mums

I started this for the flexibility. The school pick ups & drop offs, the sick days, assembly’s and school holidays. What...
08/10/2026

I started this for the flexibility.

The school pick ups & drop offs, the sick days, assembly’s and school holidays.

What I didn’t expect was who I’d become along the way. Braver. More resilient. A lot less willing to play small. ✨

They’re watching all of it. 🥰

Tag the mum who’s building something big in the small pockets of time. 💛



Mums in business | Founder mum | Business coach for mums | Motherhood | Working mum | Mum life | Small business | Aussie mums | SAHM | Stay at home mum

I used to be the worst at this and i’d say yes to every single one. ☕️I’d squeeze a coffee and chat into the only kid fr...
07/10/2026

I used to be the worst at this and i’d say yes to every single one. ☕️

I’d squeeze a coffee and chat into the only kid free hours I had, hand over everything, then go home behind on my own work and overwhelmed. 🤦🏻‍♀️

They weren’t doing anything wrong. I just hadn’t learned to say no nicely. I wanted to try help everyone, but by doing that for free I was doing my business and family a disservice. 🤷🏻‍♀️

If you’re building a business in the gaps (nap time, kindy hours, after bedtime), your time is the most expensive thing you own.

Giving it away for a flat white isn’t kind, it’s just unpaid work! ☕️

You can be warm and still have boundaries. The scripts are in the slides, steal them! I’ve given you a few different examples to run with.

Which one do you need most right now? Let me know! 👇🏻

P.S. Protecting your hours is step one. Planning what to do with them is step two, and that’s what we’re doing at my workshop on Nov 10. Comment PLAN and I’ll send you the details. ✨

You don’t need more hours in 2027. You need a plan that works with the ones you’ve got.Nap times. Daycare days. School h...
06/10/2026

You don’t need more hours in 2027. You need a plan that works with the ones you’ve got.

Nap times. Daycare days. School hours. Sick days.
The hour after bedtime. If you get that!

That’s what my clients are building in, they’re getting clear, getting clients and getting paid for work they love.

Swipe across to see some of their kind words. 💛

Most of us start January already behind, making it up as we go between school holidays and sick days. I want you to walk into the new year knowing exactly what you’re working on. ✨

That’s what we’re doing on 10 Nov at Plan 2027. 👇🏻

If you want to be in the room, DM me “PLAN” and I’ll send you the details. 😍



Business coach for mums | Founder mum | Mums in business | Working mum | Business strategy | Business Plan | Perth workshop | Perth event | Small business

88 days left in 2026. Sounds like a lot, right!? Now take out the school holidays. And the weekends.You’re left with 49 ...
04/10/2026

88 days left in 2026. Sounds like a lot, right!?

Now take out the school holidays.
And the weekends.
You’re left with 49 school days. 🤯

49 DAYS to fit in everything you wanted from this year.
This is the term of concerts, class parties and end of year assemblies. 😮‍💨

Teacher gifts. Secret Santa. The costume you find out about the night before that you have to put together.

Christmas shopping done?
Who’s hosting this year?
What’s everyone eating/bringing?
Are all the gifts wrapped?

And somewhere in there, working out what on heck the kids and us will do for six weeks of summer. 🤪

All of it lands on the same person who’s also trying to run a business between drop-off and pickup. YOU!

So if you’re feeling the squeeze already, it’s not you.
It’s the maths. It not adding up!

You don’t need to do more with these 49 days.
You just need to decide what they’re for.

What’s the one thing you want done before the last school bell? Tell me below 👇🏻

“Mummy, watch this.” By the time I looked up, the moment had gone. 😮‍💨That’s the mum guilt nobody warns you about. It d...
02/10/2026

“Mummy, watch this.” By the time I looked up, the moment had gone. 😮‍💨

That’s the mum guilt nobody warns you about. It doesn’t come from the big things. It comes from the “one sec” you say forty times a day.

The inbox can wait ten seconds.
The cartwheel or trampoline jump can’t.

So if you looked up today, even once, it counts. 💛

What’s the “watch this” in your house right now? 👇🏻



Mums in business | Working mum | Stay at home mum | Toddlers | Mum guilt | Founder mum | Aussie mums | Entrepreneur | Small business | Business coach

POV: your most demanding customer is 2, lives in your house and pays absolutely nothing 😂Please tell me what completely ...
02/10/2026

POV: your most demanding customer is 2, lives in your house and pays absolutely nothing 😂

Please tell me what completely unreasonable complaint your toddler made today 👇

Mama, I see you. Doing all of it and making it look easy when it isn’t. 🙅🏻‍♀️I know how lonely this can be, because I’ve...
02/10/2026

Mama, I see you. Doing all of it and making it look easy when it isn’t. 🙅🏻‍♀️

I know how lonely this can be, because I’ve felt it too.
I run my business on my own, in the hours between drop-off and pickup. There have been plenty of days when I’ve had a win, or a wobble, and no one to turn to who truly understood. 😮‍💨

It feels like it can be hard to describe it to people who aren’t mums in business, right!? You’re grateful for the freedom, and you’re tired of carrying every decision by yourself between motherhood and business.

That’s the reason I created Plan 2027. 💛

I wanted to build the room I wish I had. A SCHOOL FRIENDLY day where you don’t have to be alone. ✨

I will be there to help you plan for the year, and you’ll be surrounded by mums in business who get the juggle without you having to explain a thing. 💛

We all get it. We all understand.
A safe space to dream, share and work.

It would mean so much to have you there. 💛

Link in bio for your ticket.
Got a business bestie, tag them below 👇🏻

You’ve been running your business in the gaps: nap times, school runs, late nights after bedtime. ✨What if 2027 had a re...
01/10/2026

You’ve been running your business in the gaps: nap times, school runs, late nights after bedtime. ✨

What if 2027 had a real plan behind it? 💛

Plan 2027: The Founder Mum Business Planning Workshop. Is a hands-on morning where you’ll step back from the everyday and map out the year ahead.

No fluff, no 50-page business plan. Just focused time, a room of mums in business, and a clear plan you can start using in January.

📅 Tuesday 10 November
⏰ 10am – 2pm (drop off at school, back for pick-up)
📍 Ruth Faulkner Library, Cloverdale
🎟️ $79 per person.

Seats are limited to 20, so it stays small and hands on.
Grab yours via the link in bio before they’re gone. ✨

Much love, Em.

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Perth, WA

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