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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm Saturday 9am - 3pm

Decodence

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An award-winning interior architecture studio for residential and hospitality sectors in the UK. Welcome to Decodence- Let's design your dream!

Decodence is an award-winning interior architecture and design studio with extensive experience in the residential and hospitality sectors founded by owner and creative director, Elina James, in 2006. Working with a range of clients across the UK and beyond, Decodence specialises in full property overhauls focusing on developing new layouts while utilising the latest technology. Collaborating with our clients throughout the whole design process, we strive for innovative design solutions while focusing on function over form. We take pride in our wide portfolio of projects and creative team who hold exceptional enthusiasm for new challenges. From design to delivery, we build brands, shape environments and create the spaces that work for you.

28/10/2026

Most chippies don't need a prettier room. They need a faster one.

Giacopazzi's in Eyemouth had invested in a new fryer. A big one. Big enough that we worked with the manufacturer just to get it in.

So we didn't start with colours. We started with the queue. Where people stand. Where orders go. Where the fryer sits so service keeps moving at the busiest hour.

Then we built the room around it.

Design isn't the paint. It's the flow.

Busy, but the room is working against you? Book a free 15-minute call.

26/10/2026

For twenty years I ran Decodence alongside a corporate career. On purpose.

Restaurants in Edinburgh. Holiday lets in Perthshire and Northumberland. A castle guest wing. A six storey mill that ended up on BBC Scotland's Home of the Year.

The corporate career has gone. Decodence hasn't.

Design that earns its keep. Spend where your customer notices. Nothing where they don't.

If your place is busy but tired, book a free 15-minute call.

23/10/2026

I’m Elina, and I’ve run Decodence for twenty years.

Restaurants. Holiday lets. Homes. A six-storey mill that ended up on BBC Scotland’s Home of the Year.

We’ve been quiet on here since May. Not quiet on site.

From Monday, real projects. What we spent, and where we didn’t.

Function first. Then the finish.

Book a free 15-minute call. Link in bio.

12/09/2026

FREE MASTERCLASS Wednesday 16th September, 7pm UK

Your £150,000 is sitting in the bank right now, quietly losing value to inflation. Nobody tells you that part.

I'm teaching the first part of my Flip to Freedom method live, free, on Zoom. My floor on every flip not my average, my floor — is 20% profit. This is the framework behind that number.

No property background required. Just one evening and an open mind.

Register here: https://fliptofreedom.elinajamesproperty.com/register.html?

09/09/2026

I’m very happy to invite you all to my free master class next Wednesday explaining how I maximise returns from my projects using my FLIP TO FREEDOM methodology! Sign up here

https://fliptofreedom.elinajamesproperty.com

https://www.facebook.com/share/r/19FFZnfCs6/?mibextid=wwXIfr

07/05/2026

Your place probably sucks. Let’s fix it!!
Book a free chat on our website - choose a time, talk to me and let’s make a plan. I help owners just like you make a crap load more money, you deserve it.

07/05/2026

Does your place suck? No I mean think again, does it? Let’s fix it and make you more money and your customers more happy!

An award-winning interior architecture studio for residential and hospitality sectors in the UK.

16/04/2026

POV: You walk into a restaurant… and accidentally end up ordering a £120 bottle of w**e 🍷

This was never “just a room.”

At Mamma Roma, the brief was simple:
Create a space that sells the experience before the menu does.

So we designed a Wh**ky & W**e Room that:
– feels exclusive (without being intimidating)
– elevates perceived value instantly
– and quietly encourages guests to stay longer… and spend more

Because great design doesn’t just look good.
It changes behaviour.

From overlooked corner 👉 to the most desirable seat in the restaurant.

This is what happens when interiors become strategy.

Would you book this room?

Thank you to pictorial__photography for the great pics!!

07/04/2026

"The Barnsbury Road reveal almost looked completely different."

Our first instinct on this project was to go bolder: a feature wall, more layers, more colour. Then we walked into the room on a Tuesday morning when the light was coming through those original sash windows and we stopped.

The room told us exactly what it needed, and it wasn't more. We pulled back the brief, chose every piece with surgical precision, and trusted the Georgian architecture to carry the weight.

The ladder shelf, the boucle chair, the single framed artwork, each one earned its place. That editing process? That's where premium design actually lives.

Curious what we'd do with your space? DM us, the first conversation is always free.

01/04/2026

"Long story short... best choice I ever made!"

We sat down with one of our amazing clients to hear about her experience with Decodence. Her goal? High occupancy and a major "wow factor" for her holiday lets.

The results speak for themselves:
📈 Occupancy doubled from 30% to 60%.
💰 Full ROI within just 2 months.
🏠 Two stunning themed flats (Colonial & Industrial) that blow the competition out of the water!

If you're looking for a turnkey design service that hits the mark, let’s chat.

Address

17D Windmill Way West
Berwick On Tweed
TD151TB

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm
Saturday	9am - 3pm

Telephone

+447418608906

Website

http://www.decodencedesign.co.uk/

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