01/12/2022
Ica is 1!
Today marks a year since the launch of Ica. To celebrate, there’s a 10% discount on the journaling set collection.
The last year has had highs and lows, the same as any venture. The launch exceeded all expectations, and the first 48 hours did not feel real at all.
However, there was a period after that where I almost cancelled my orders and took the website down. My mental health had been suffering in the runup to the launch, and it all came to a head immediately after.
I had been putting a lot of pressure on myself, I was experiencing a lot of self-doubt, and I was convinced that nothing was good enough. I fulfilled the launch orders and then retreated from social media for a couple of months to reassess.
Thankfully, I returned with a better mindset, and I was somewhat back on track.
I had however lost momentum in terms of interest and sales and my irregular posts on social media (it’s not really my thing) were not really helping to change that, so I was particularly excited to start taking part in markets.
In the last six months, I have had some incredible days at markets in Leeds, Lincoln and Norwich, where I have also met some incredibly lovely people. (A special shoutout to The Pocket People). I have learnt from or been inspired by every small business owner I have spoken to. Equally, I have had the pleasure of chatting with some really kind, creative and interesting customers.
I may be a year in, but I feel like I am only just starting to find my feet with it. I haven’t necessarily hit any significant milestones, but I am starting to fall back in love with it all again. I am excited to be working on a small collection of sketchpads and I have some other ideas that I am looking forward to exploring.
Thank you to everyone who has supported me in the last year, whether it be following me on social media, sharing my posts, taking a business card, or of course making a purchase.
I am so glad that I decided to see this through.
Thanks for reading!
Jess