16/04/2026
With the recent announcement that the Burj Al Arab will undergo a full renovation after more than 25 years, it marks a moment of reflection as much as transformation.
It’s a building that has defined Dubai’s skyline, a symbol of ambition, vision and the extraordinary growth of the city.
As the space is being completely reimagined, fragrance becomes one of the most powerful ways to elevate the overall experience. It’s something that is felt instantly and remembered long after.
This concept explores how fragrance could reflect the meeting of the Gulf and the city, honouring both the natural landscape and the cultural depth of the region.
A personal interpretation of how scent could evolve alongside the next chapter of an icon.