Crucial Projects

Crucial Projects We are an independent design and marketing studio creating exciting brand identities, stimulating interior environments, driven by passion for what we do.

Design and build of commercial and residential interiors

Our journey from origin to concept to finish is thoughtfully considered, carefully implemented and proudly handed over t...
05/02/2026

Our journey from origin to concept to finish is thoughtfully considered, carefully implemented and proudly handed over to our client.




As part of our refurbishment of shopfront in Newbury, we employed the amazing skills of to create this carved porcelai...
30/01/2026

As part of our refurbishment of shopfront in Newbury, we employed the amazing skills of to create this carved porcelain tile with the JR logo. This looks fantastic in the lobby way and provides a warm welcome to the office!




More of my feathered friends, abstract designs created using two pen strokes only to define the species outline of the k...
11/01/2026

More of my feathered friends, abstract designs created using two pen strokes only to define the species outline of the kingfisher, curlew, magpie, bittern and the greater spotted woodpecker.




Abstract images of my feathered friends, created using two pen strokes only - no prizes for guessing who is who…!
09/01/2026

Abstract images of my feathered friends, created using two pen strokes only - no prizes for guessing who is who…!


A circular call centre style desk installed today at Jones Robinson’s Pewsey office, making great use of the limited spa...
03/12/2025

A circular call centre style desk installed today at Jones Robinson’s Pewsey office, making great use of the limited space and creating excellent staff interaction.
Thank you to my suppliers .icofficefurniture for their great work and the Pewsey staff for putting up with the disruption!



Our design and refurbishment of the basement Colour Vault at the Benjamin Moore paint store in Chelsea is now complete, ...
24/11/2025

Our design and refurbishment of the basement Colour Vault at the Benjamin Moore paint store in Chelsea is now complete, with crittall style glass partitioning by , joinery by and graphics by &designs.













Our long-term client in Wantage, Oxfordshire had out grown their existing office and asked us to relocate them to a hig...
19/11/2025

Our long-term client in Wantage, Oxfordshire had out grown their existing office and asked us to relocate them to a high-profile town centre site. We continued the residential leaning design feel of the existing office into the new, with T&G panelling, herringbone oak flooring, and a traditional transformation of the property exterior to reflect the historic architecture of Wantage Market Place. As ever, a big thank you to all my contractors, suppliers, collaborators making this such an enjoyable and rewarding project and of course, good luck to Simpsons estate agents in their new home!

A new design and shopfitting project for  in Reading, Berkshire is now complete and ready for client handover! We have d...
04/11/2025

A new design and shopfitting project for  in Reading, Berkshire is now complete and ready for client handover! We have designed and built a striking interior for the HQ of this market leading estate agent, an exciting transformation which reflects Prospect’s forward looking and progressive approach to estate agency. Thank you to all my contractors, suppliers, collaborators and of course, Team Prospect for making this such an exceptional and distinctive project…





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The exciting transformation is now complete and ready for client handover! Thank you to all my contractors, suppliers, ...
09/04/2025

The exciting transformation is now complete and ready for client handover! Thank you to all my contractors, suppliers, collaborators and of course Team Benjamin Moore for making this such an exceptional and special project…












An exciting transformation is on the way!
26/02/2025

An exciting transformation is on the way!














Address

24 Thorney Road
Emsworth
PO108BL

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm
Saturday 10am - 2pm

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