All Shades Cards

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All Shades Cards Buy luxury black ethnic greeting cards & stationery rarely seen in our mainstream shops! Why? We aim to change that.
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Browse our customer favourites collection today👇🏾
You will find me over at www.instagram/allshadescards All-Shades was established in 2022 with a mission to provide an ethnically focused high quality greetings card offering with an ethnic focus not typically found in the mainstream of the UK high street. We have a passion and are driven make this a thing of the past... but in the meantime, check out our online shop to have our beautifully designed cards delivered directly to your door! Often, our first port of call to connect with those we care about is still to gift a card, even in this instant world. It’s because cards signify thoughtfulness and care; the real commodities of our era. Cards have the ability to convey every human emotion from immense joy and pride, to excitement, disappointment and the sadness of grief. Taking the time to select a card, putting pen to paper is a long appreciated tradition that shows no end of abating despite the digitalisation of just about everything. All Shades was created in 2020 to enhance the offering by widening the availability of imagery to suit a more diverse audience than is currently available in the mainstream space. All Shades was inspired after a lifetime of experiences visiting card shops and supermarkets and rarely finding any relatable imagery other than inanimate objects when buying cards for black or any other ethnic minority family and friends. Regardless of the occasion, options were typically limited due to a lack of relevance. Everyone likes to see themselves reflected in some way, whether it is on TV, in magazines or on the front of a greetings card so she decided to create and develop a range of cards doing just that.

13/10/2026

One of the best things about taking All Shades Cards to markets is hearing what people have to say when they see the collection for themselves.

Sometimes they spot a card that reminds them of someone. Sometimes they notice something they don’t usually see on the shelves.

And sometimes, someone says something that reminds me exactly why I started this business in the first place.

I love these conversations because they’re genuine, unscripted and completely unexpected.

And these are my favourite moments to share. 🤎

If you love finding greeting cards that look a little more like the people you’re buying them for, welcome to All Shades Cards.





Last night at  for POP UP & 🫶🏾Such a lovely evening of familiar faces, new customers, good chats and plenty of All Shade...
03/10/2026

Last night at for POP UP & 🫶🏾

Such a lovely evening of familiar faces, new customers, good chats and plenty of All Shades bags leaving the building 🥹

Big love to everyone who stopped by, shopped, said hello or came back to see me again. These pop-ups are always about so much more than selling, the people genuinely make them.

Brixton, you were good to me ✨

smallbusinessuk greetingcards stationerybrand blackculture allshadescards

02/07/2026

POV: He stopped scrolling in real life. đź‘€

He came over because the cards reminded him of his family.

Then he picked up the graduation card.

He’s studying for his master’s and hopes to graduate next year…

Before he even said a word, you could tell it felt personal.

That’s why I create these.

Not just to celebrate milestones, but to help people see themselves in them.

🎓 Graduation cards available now at www.allshadescards.co.uk

Address

27 Old Gloucester Street
London
WC1N3AX

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+447418609756

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