Pru Design

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Pru Design

A sustainable homewares brand and Design Consultancy for contemporary yet slow living.

19/05/2026

Things are a bit tough at the moment. 😳

* Production costs are going up globally.
* The cost of linen increases every month.
* Minimum orders are rising which means more upfront money for larger orders which in turn means paying for more storage.
* Factories are in dire need of large orders so are opting to only work with the larger brands.

And if I get through all this, I then have to hope people actually like the new collection and it all sells in a time when there is so much financial uncertainty?!

Yes things are incredibly tough at the moment and there are times when I feel I might never launch this new collection.

But then I focus on why I launched Pru - to design ethically produced small batch collections, a sustainable and affordable choice for conscious living - because for the sake of our planet, sustainable design should be seen as a necessity, not a luxury.

So I will not give up!

13/05/2026

⭐️Our Striped Miller Quilt has just sold out again for the third time! ⭐️

It’s fast becoming our best-selling quilt which makes me so happy - Not only because it’s named after my daughter (good job it’s selling well! 😬) but because of what it stands for… Not a throwaway, cheap purchase that lasts a couple of years, but a quilt that lives with you and becomes part of your family memories.

Thank you so much to everyone who has bought one from us, I can’t tell you what it means to me. I’m not someone who naturally shouts to be heard (especially on here!), so for people to trust my small brand and invest in sustainably and ethically produced products makes me incredibly proud.

Our suppliers are busy making more, which should hopefully be ready within the next 6 weeks. We’re also redesigning the matching cushions into something a little more considered and elevated, which I’m excited to be launching later this year.

Thank you! ☺️

12/05/2026

I am so pleased to be exhibiting our collection again with the brilliant this Saturday!

📍St Mary’s Church, Elsworthy Road, Prinrose Hill, NW3 3DJ

🗓️ 16th May | 10am - 5pm

This is such a lovely event very local to me, with all the the money raised being donated to London charities.

Once again I’m so proud to be exhibiting amongst such talented designers and brands. AND it’s next to farmers market, my favourite kind of day!

This is a great chance to have a look at our latest collection in person, to feel the fabrics and sample our home fragrances.

I will also be bringing a selection of **sample sale** items including prototypes and end of line candles and homewares with a huge 65% off!

I hope to see you there. 😊

07/05/2026

I’m so very proud to announce that you can now shop a selection of our 100% linen tea towels and pouch bags with the online!

Growing up, every holiday with my Mum and Dad included a visit to a National Trust site somewhere along the way - “Shall we just pop into this National Trust place while we’re here?” 😊

I loved every second and it makes me so proud now to be a tiny part of something that holds so many lovely memories for me and I love that I’m now doing the same things with my daughter!

Thank you for having us !

23/04/2026

Our napkins have been getting a lot of love lately!

In case you don’t know - All our napkins are hand made in the UK from OEKO-TEX certified linen. 🌿

Linen is naturally biodegradable, highly durable and becomes softer with every wash, making these the perfect, eco-conscious addition to your home to use over and over again.

Designed in our London studio and made in small batches, each piece reflects thoughtful design and careful craftsmanship.

I’m am very proud of these little guys. 😊

31/03/2026

N E W P A L E T T E . . .

I am considering introducing a new colour palette this year for Winter with warm rusty, tan and faded tomato tones. This is a very different palette for Pru which I am equally nervous and excited by?!

The main struggle I have working on my own is not having the daily input from a creative team, so I would love to hear your thoughts!

I tried doing a poll for this on Stories and it was shown to a grand total of 34 people so will try my luck on the grid instead. Thank you!

26/03/2026

Quietly working away behind the scenes.

Some new designs, patterns, colours and the beginnings of a new collection hopefully launching later this year.

I’d love to hear what you think.

Nx

18/03/2026

Suns out!

Some yellows that have been making me happy this week.

For these weird in between weeks where you are still torn between snuggling up at home or going out to buy an cream. ☀️💛🧥

All images tagged.

01/03/2026

I am SO unbelievably proud our products are now stocked in nearly 70 shops around the UK!

I find working on my own the hardest thing about running .design. Before launching Pru I was Creative Director in the fashion industry for 20 years managing large Design and Production teams. I miss the creative idea sharing A LOT.

Pru’s new stockists, many of them small independents, are fast becoming the back bone of my brand. They offer me the most incredible advice and support as I try to navigate how to run a brand and are now a huge part of the Pru Team.

If I’m tearing my hair out trying to make decisions about table cloth sizes (thank you ! 🫠) or any small decision making that suddenly becomes insurmountable they are here for me. ☺️

Thank you thank you!

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London

Website

http://www.prudesign.co.uk/

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