07/08/2026
Building the Future of Kerala’s Coir Legacy! 🌴✨
On August 6 in Thiruvananthapuram, senior representatives of Kerala's coir export sector met with the Honorable Chief Minister of Kerala, Shri V. D. Satheesan!
Our Managing Director, Mr. Mahadevan Pavithran, along with coir industry delegates, had the honor of meeting the Hon'ble Chief Minister of Kerala, Shri V. D. Satheesan, in Thiruvananthapuram!
To honor Chief Minister V. D. Satheesan’s viral popularity among Kerala’s youth as "Pookie", team Travancore Cocotuft presented him with a custom-crafted ‘Pookie’ Flocked Coir Doormat! 🥺✨
Beyond the fun presentation, our delegation discussed crucial initiatives to boost global coir exports and expand sustainable manufacturing across Kerala—with full support assured by the Chief Minister! 💪🌿
Proof that traditional coir craftsmanship can carry century-old legacy and main character energy! 💅✨ The team engaged in productive discussions regarding export growth, sector challenges, and state support for eco-friendly manufacturing.
A Custom Touch of Innovation:
As a gesture of appreciation for Chief Minister V. D. Satheesan’s widespread popularity among the youth—affectionately dubbed "Pookie"—Mr. Mahadevan Pavithran presented him with a bespoke ‘Pookie’ Flocked Coir Doormat!
This meeting highlights how Travancore Cocotuft continues to blend 100+ years of traditional craftsmanship with contemporary, trendy designs for modern markets.
The Chief Minister assured full support for the welfare and advancement of Kerala’s coir industry
Thank you, Shri V. D. Satheesan, for your time and encouragement! 🤝