Arth Design

07/10/2025

MAC Blinds EC // Arth Design
The Experience Centre for MAC Blinds is designed to celebrate their finesse and diverse range of window covering solutions. The client's brief called for a modern, minimalistic space with a touch of warmth. A layered design approach, marked by a fine play of textures and sculptured decor, creates an inviting and elegant ambience. Our objective was to reformulate blinds and window coverings, presenting them not merely as functional essentials, but as artistic expressions, which enrich any given space.
The stylised environment, showcasing blinds, reflects an effort to integrate blinds as artistic elements. The plan views the walls as curated canvases which present blinds in a palette of colors, patterns, and mechanisms. The strategic placement of vertical panels and suspended elements make the space interactive and visually engaging. The minimalist use of furniture creates an inviting ambience and allows the visitors’ attention to be centered on the products. The layout divides the space into three distinct zones, namely Excite, Engage and Select.
The Excite Zone creates a visually engaging experience for the visitors. This zone incorporates strong focal points which draw the users’ interest and curiosity, encouraging them to explore further.
The Engage Zone is strategically designed to create an interactive space that not only showcases products for hands-on exploration but also provides information through framed information boards.
The Select Zone includes seating and consultation areas to foster discussions between the customers and the sales consultants about material and design choices.
Team: Ayush Jagnani .singla
Paint: Ultratech Texture Paints Pvt. Ltd.
Flooring: SIDRONS Floor Studio
Lights: Lafit Lighting Solutions LLP
Photography: .aveshgour
Text: Bhavna Jagnani
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25/08/2025

SBK Office // Design Essentia India
We have been featured !! Design Essentia Magazine India takes you deep into our project SBK Office done in collaboration with Studio BluKey

“The palette was disciplined with cementitious surfaces, warm woods and soft inserts giving the space a calm yet expressive feel. The resulting space is a small office that reads like a built brochure efficient, tactile and aligned with Studio BluKey’s ethos.”

Check out the complete article from this link: https://designessentiamagazine.com/de-jul-aug-2025-edition/
Team: Ayush Jagnani, Utsav Agrawal
Veneer and Laminates: Century Plyboards India Limited
Wallcovering / Cladding: Everest Industries Ltd.
Lighting: Lafit Lighting Solutions LLP
Furniture: IKEA, Studio BluKey
Paint: Asian Paints
Text: Bhavna Jagnani
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25/08/2025

07/08/2025

MKSK // Arth Design
The brand, when they approached us, was using a space which had a traditional “gaddi” like setup in its store. While this space was being used by them for a long time, they faced two challenges within this. The first was of course a shortage of space; they were looking to expand and move into a new location. The second was their intention to redefine the store to attract the younger generation while retaining their loyal customer base. The brand is highly rooted in its culture and traditions and posed a strong belief for it. These formed the basis for our approach.

MKSK is a family-owned ethnic wear store established in 1980. The design intends to transform the conventional shopping experience into a modern retail narrative. It’s a space crafted not only for the loyal patrons but also for the younger demographic who seek to explore culture and style. The vision was to create an environment which aligns with contemporary brands and also preserves their rich heritage.

The layout is envisioned as multiple zones that balance product density and enhance customer interaction, seamlessly integrating cultural authenticity with modern elegance. Placed on the periphery is the traditional over the counter and gaddi setups which encourages strong interaction between the customers and staff, giving a sense of curated experience to the client.

At the heart of the store is a screen serving dual purpose. Firstly, it strategically screens off the rear portion and creates a semi-enclosed space for curated and guided selections. Secondly, it doubles up as a display and makes for a unique backdrop. A sense of crafted look is achieved for the screen by using a combination of metal, teak and rattan. This monochromatic palette makes the vibrant textile hues stand out. The racking system provides vertical and horizontal displays, allowing the sarees to be both hung and folded, showing a variety of texture, drapes and hues. This screen cm display element is further accentuated by the careful use of patterned flooring, a bold red ceiling pocket and handmade bamboo lamps.

Overall MKSK’s renovated space acts as a bridge between generations, where tradition is celebrated through modern design.
Team: Ayush Jagnani Utsav Agrawal
PMC: Studio Blu Key
Tiles: Simpolo Tiles & Bathware
Lights: Lafit Lighting Solutions LLP
Veneer & Laminates: Century Plyboards India Limited
Stone: Stone World Indore
Writeup: Bhavna Jagnani
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04/07/2025

SBK Office // Architect and Interiors India
We have been featured !! Architect & Interiors India takes you deep into our project SBK Office done in collaboration with Studio BluKey

“The office of Studio BluKey, an interior fit-out firm, embodies a seamless blend of professional minimalism and warm hospitality through a celebration of materials and textures. Studio BluKey’s workspace is not merely a setting that supports the brand’s work; it speaks the brand’s language and reflects its ethos in every corner.”

Check out the complete article from this link: https://www.architectandinteriorsindia.com/projects/step-into-creativity-and-contrast-at-this-office-in-madhya-pradesh-that-is-a-fusion-of-raw-and-refined
Team: Ayush Jagnani, Utsav Agrawal
Veneer and Laminates: Century Plyboards India Limited
Wallcovering / Cladding: Everest Industries Ltd.
Lighting: Lafit Lighting Solutions LLP
Furniture: IKEA, Studio BluKey
Paint: Asian Paints
Text: Bhavna Jagnani
Follow us on instagram for more regular updates: https://www.instagram.com/_arthdesign_/

The office of Studio BluKey, an interior fit-out firm, embodies a seamless blend of professional minimalism and warm hospitality through a celebration of materials and textures.

03/07/2025