Urban Patang is trying to create lifestyle products inspired by rare Indian crafts. Well this is a part that we really weren’t sure how to start. We could give our introductions, but that would’ve been boring, we could come up with a wild philosophy, but that wouldn’t have been right. So here’s what we decided to do in this section- We thought we’ll let our hearts out because eventually this is wh
at Urban Pattang is all about...it’s all about heart and our love for colours! The one’s who are crazy enough to think they can color the world are the ones who do! Forrest Gump’s mama always said that life’s like a box of chocolates. For us, life’s more like a dabba of crayons! We love colours and we have always believed that colours speak louder than words! Back in the day when ‘Dalda’ tin cans were in abundance, we saw how mom used to convert those tins into flower pots, pickles were always stored in old Nescafe or kissan Jam ‘shishis’...That was our first encounter with how simple things could be put to use differently! The cover of our notebooks used to be cut outs of Shahrukh Khan Ads from Times of India, Camlin geometry box used to serve as hand painted pencil boxes so ours could be the most unique pencil box in school! Even our lunch boxes were given a makeover by covering them up with hundreds of mini ‘hello kitty ‘stickers! We knew how to do it differently and make our stuff stand out! Well, that was then! As we grew up, we travelled, saw the world, and eventually headed to the same fate as millions of us....get stuck in a 9-5 routine! What still always stayed with us were our sense of curiosity and the passion of doing things differently. In our corporate lives, one constant positive reaffirmation we always got on those client packs and presentations were that they’re bright, colourful and that we knew how to keep it simple! That’s what planted the seed in our heads...when we could do it on those slides, we could do it anywhere! Now that we are outside the confines of those boardrooms, it is time for us to make the world our canvas! Why the Pattang? : Everyone has asked us why we chose kites as the key theme of our endeavour. Well, kites always fascinated us. If you would’ve been to Old Delhi back in the day, a glance at the sky above would seem like a palette of colours! Blue, Red, Pink, Green, Yellow, Orange...sometimes even Shahrukh and Aamir Khan! The other thing about these kites is how they just wing their way up in the sky within seconds and then they dance uninhibitedly with the wind up above! We don’t think anything else could have symbolised our expression better than these lovely, colourful, carefree kites! And yes, since the objective is to bring back a bit of India into modern homes and today’s big cities, nothing fit better than Urban! So you see, that’s how we chose to fly! What you will see on Urban Pattang is products that are inspired by contemporary art forms yet well suited to our modern lifestyle. Be it the funky Mudagascar or the colourful ‘Jar-A-Hatke’range, you will see how we’ve converted traditional art to fit into present day style statement. So come, fly with us...and let us bring India to your home!
