Amasouk

Amasouk Handcrafted handbags with a story to tell—created in collaboration with master artisans in Morocco, Mexico & Japan.

24/08/2026

Meeting the artisans behind the embroidery and getting to know their craft.⁣
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We’re here working on something new with Jenny Krauss, and we’re excited to take you along. ⁣
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For the girl who packs everything.⁣Laptop? Obviously. Water bottle? Always. Sunglasses, book, snacks, charger… somehow t...
21/08/2026

For the girl who packs everything.⁣
Laptop? Obviously. Water bottle? Always. Sunglasses, book, snacks, charger… somehow there’s still room.⁣
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Our totes are made for full days, overpacked bags, and everything else you end up carrying along the way.⁣
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19/08/2026

So, we went to Ayacucho, Peru! ⁣⁣
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We’ve been working with on something new, and this trip was a chance to finally meet the women behind the embroidery at the heart of this collaboration.⁣⁣
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We came back with a very full camera roll, and even more appreciation for the work behind the embroidery.⁣⁣
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Which look suits Zahra best? ⁣We wanted to see how Zahra changes depending on what you pair her with, so here are a few ...
17/08/2026

Which look suits Zahra best? ⁣
We wanted to see how Zahra changes depending on what you pair her with, so here are a few of our favorite ways to style her.⁣
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Sabra just makes traveling easier.Our founder - Mallory, carried it everywhere on our last trip to Morocco. It’s roomy e...
12/08/2026

Sabra just makes traveling easier.
Our founder - Mallory, carried it everywhere on our last trip to Morocco. It’s roomy enough for the things you actually need, comfortable enough to wear all day, and never feels bulky.
Exactly the kind of bag you want when the plan is simply to wander.

Heading back to work?⁣⁣This is the tote we’d recommend. It fits your 13” laptop, keeps everything organized, and still l...
05/08/2026

Heading back to work?⁣
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This is the tote we’d recommend. It fits your 13” laptop, keeps everything organized, and still looks good long after the workday ends.⁣
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03/08/2026

There’s something about embroidered leather that never gets old. Browse this collection on our website.

If we could recommend just one bag for summer travel, this would be it.Light to carry, easy to wear, and roomy enough fo...
31/07/2026

If we could recommend just one bag for summer travel, this would be it.

Light to carry, easy to wear, and roomy enough for the things you actually need along the way.

It’s now down to the last few pieces in black and currently 40% off.

29/07/2026

The best part of working with artisans isn’t simply that they make our bags. It’s that they’re part of the process from the very beginning.
Their experience influences countless decisions along the way, and the collection is stronger because of it.

Address

Marrakesh

Website

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