Salam Hello

Salam Hello One-of-a-kind rugs, directly sourced and handwoven by Morocco's Amazigh women.

Wool in its purest form, washed, carded, and spun entirely by hand. Each step shaped by the artisans’ hands.📸 by
19/04/2026

Wool in its purest form, washed, carded, and spun entirely by hand. Each step shaped by the artisans’ hands.

📸 by

Marrakech before the medina wakes. When the red city softens into pink.
17/04/2026

Marrakech before the medina wakes. When the red city softens into pink.

Meet the artisans of Ait Moulay Ali.Led by Fadma, this group carries forward a weaving heritage rooted in the Siroua reg...
16/04/2026

Meet the artisans of Ait Moulay Ali.

Led by Fadma, this group carries forward a weaving heritage rooted in the Siroua region. Using Siroua wool dyed naturally with henna, they work in both flatweave and hand-knot techniques, including Tighonjjaj, a rare ancestral method passed from mother to daughter.

Today, only a few master weavers still preserve this tradition.

📸 by

A softer take on the grid, at home.
12/04/2026

A softer take on the grid, at home.

10/04/2026

Every rug begins here, in the quiet architecture of the loom, where each thread is placed by hand and the foundation is set for everything that follows.

08/04/2026

Contours, shadows, and shifting ground. Atlas Form is our latest made to order collection, shaped by landscape and designed to be lived with.

Every visit begins the same way; with tea. A simple ritual of connection, welcome and hospitality.
07/04/2026

Every visit begins the same way; with tea. A simple ritual of connection, welcome and hospitality.

Woven without dyes, natural sheep and goat wool bring quiet depth, texture, and one of a kind variation to these limited...
05/04/2026

Woven without dyes, natural sheep and goat wool bring quiet depth, texture, and one of a kind variation to these limited edition Atlas Form pieces.

Woven in the traditional flatweave technique, known locally as Aknif, each pouf draws inspiration from the bold linear p...
02/04/2026

Woven in the traditional flatweave technique, known locally as Aknif, each pouf draws inspiration from the bold linear patterns of the Siroua landscape. Rooted in symbolism and daily use, every piece arrives fully stuffed with a firm foam base and soft top. Functional, artful, and made to be lived with.

Earthy, soft, and made to bring warmth and balance to any space, Sidi Kaouki in Mocha at home in upstate New York.
01/04/2026

Earthy, soft, and made to bring warmth and balance to any space, Sidi Kaouki in Mocha at home in upstate New York.

Our Voices of Morocco series continues with - a multidisciplinary designer and artist based in Marrakech. She grew up w...
30/03/2026

Our Voices of Morocco series continues with - a multidisciplinary designer and artist based in Marrakech. She grew up watching the women in her family make things with their hands. Her mother embroidered, her aunt made macramé, her cousin crocheted. That world never left her. Full story linked in bio.

Photography by and

A spectrum of grounded tones, a look at the more than 40 hand dyed hues our third generation dyer crafts to bring your i...
29/03/2026

A spectrum of grounded tones, a look at the more than 40 hand dyed hues our third generation dyer crafts to bring your ideas to life.

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