Salam Hello

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Salam Hello One-of-a-kind rugs, directly sourced and handwoven by Morocco's Amazigh women.

The making of Oudaya.A composition of softened blues and natural wool.Drawn slowly across the loom.Finished by hand.Wash...
17/09/2026

The making of Oudaya.

A composition of softened blues and natural wool.

Drawn slowly across the loom.

Finished by hand.

Washed, then left to dry beneath the Moroccan sun.

Notes from the close of a Moroccan summer.
15/09/2026

Notes from the close of a Moroccan summer.

An understated palette, shaped by light.Neutral Ground. 12 designs, each customizable in your choice of color and size.
13/09/2026

An understated palette, shaped by light.

Neutral Ground. 12 designs, each customizable in your choice of color and size.

Building Abrid by hand.Follow Interval from its first lines on the loom to its final form.
11/09/2026

Building Abrid by hand.

Follow Interval from its first lines on the loom to its final form.

A map drawn by hand.Kharita means “map” in Arabic. An intricate flatweave, built from a maze of geometric forms.Each pat...
30/08/2026

A map drawn by hand.

Kharita means “map” in Arabic. An intricate flatweave, built from a maze of geometric forms.

Each pattern is mirrored on both sides.

Making the finished rug fully reversible.

A complex technique.

Often practiced by the village’s most senior artisans. Passed down through generations.

No two hammer combs are quite the same. They vary in shape, size, and form, often engraved with their own symbols and ma...
16/08/2026

No two hammer combs are quite the same. They vary in shape, size, and form, often engraved with their own symbols and markings, but each serves the same purpose: tightly pressing every row of knots into place.

Meet جنان , the artist and visual storyteller behind our latest Voices of Morocco.Through portraiture and documentary ph...
13/08/2026

Meet جنان , the artist and visual storyteller behind our latest Voices of Morocco.

Through portraiture and documentary photography, Jinane captures the everyday moments and details that often go unnoticed. We spoke with her about her approach to photography, the moments she’s drawn to, and how slowing down and paying attention has shaped the way she captures Morocco.

Read more via the link in our bio.

Atlas Form, woven from undyed sheep and goat wool and made in limited quantities. A selection of these one-of-a-kind pie...
11/08/2026

Atlas Form, woven from undyed sheep and goat wool and made in limited quantities. A selection of these one-of-a-kind pieces, ready to ship and on display in our Marrakech showroom.

The weaver’s version of mise en place.Before weaving begins, every color is cut, sorted, and placed within reach. In sou...
06/08/2026

The weaver’s version of mise en place.

Before weaving begins, every color is cut, sorted, and placed within reach. In southeast Morocco, each artisan prepares their own bundle of pre-cut wool, often using the same well-worn box that’s been with them for years, and sometimes for generations.

July, through our lens. Freshly shorn wool, washed in the Atlas Mountains.Tea break with the artisans.Marrakech celebr...
02/08/2026

July, through our lens.

Freshly shorn wool, washed in the Atlas Mountains.

Tea break with the artisans.

Marrakech celebrating Morocco reaching the World Cup quarterfinals.

At the foothills of the Sahara.

In the courtyard of our Marrakech showroom.

The road to the artisans.

A few days by the sea.

Cactus silhouettes.

Summer break at the loom.

Coming this fall.

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Marrakesh

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