08/09/2026
BMW Motorrad by Dewan Motors Pakistan | Designed & Executed by IM Designworks A complete retail and experience space designed and executed by IM Designworks, bringing together BMW Motorrad’s bold identity with a refined, performance-driven interior language.
The project was developed around the idea of creating more than a motorcycle showroom. The space combines product display, customer lounge, merchandise, brand storytelling and event experience within one cohesive environment.
Key elements include illuminated motorcycle platforms, custom retail displays, warm timber flooring, industrial-inspired detailing, feature lighting, lounge areas and branded elements built around the spirit of “Make Life a Ride.”