Despite Singapore's fertile and sophisticated ID/home industry offering a diverse mix of products, services and retail choices, it still remains very fragmented. We understand that some clients do not know how to get the word out for their new products or services. More importantly, clients don't know how to reach out not only to consumers but also industry partners such as architects and interior
designers. DDA was formed by our passion to connect homeowners, clients and like-minded people in the ID/home industry on a singular, unified portal. DDA is a distinct portal, unlike any other in Asia, that will inform, connect and educate all and sundry, on the latest furniture launches, new products and services for the home, finding the right interior decorator or architect, or simply getting tips and tricks from the experts to make your life at home better. Magazines or print can only do so much, and we know for sure that through the pervasiveness of smartphones and tablets, news publicised on DDA can move a lot faster. Our portal’s broad, responsive reach will be an easy-to-use, interactive virtual space catering to a diverse customer base where every individual has unique ID/furniture requests and questions. Surf and stay up to date from the comfort of your home or visit our webpage via today's ubiquitous smartphone or iPad even if you're on the go.