The Case Conference

The Case Conference Structure Precedes Aesthetics ✦ Where interior designers build principled, profitable firms | The Case Conference returns October 1-3, 2026

The Ponderosa ✨ Our monthly look at what the principals in this community are out here earning.A season like this does n...
09/06/2026

The Ponderosa ✨ Our monthly look at what the principals in this community are out here earning.

A season like this does not arrive by accident. It shows up for principals who built the foundation first, then let the work go find the rooms it belonged in.

is designing a space in this year's Kips Bay New York Showhouse. The reveal is still ahead of us, and we already know something extraordinary is in the making. Eve was also named a WNWN 2026 Female Design Council Ambassador, recognized among the best in the industry.

walked Homeworthy through her soulfully elegant home, and every room was a study in restraint. Her eye for art, her sense of proportion, her taste.

was featured in 's Portraits of Michigan series. Tonia's talent is obvious. What makes the story stay with you is how honestly she shares the path behind it.

sat back down with nearly a decade after his first interview, and the arc between those two conversations tells the whole story. The growth, the impact, the range of what he has built.

landed the cover of Luxe Magazine's September/October issue. Carmen, the work more than earned the placement, and the moment marks a career.

opened Moore Grayson Design & Furnishings, a full storefront carrying everything from stylish furniture to distinctive décor. A meaningful expansion, and a real one. If you are in the Tampa Bay area, go see it in person.

is on HGTV's new competition series, A Very Haunted Renovation, premiering September 15, joining our own Michel Smith Boyd as the show's design expert. Thirty-one days in one of America's most haunted houses is not for the faint of heart.

Congratulations to every principal named here. These wins belong to you. We are proud to witness them.

Know someone whose work deserves this page? Nominate them. Nominate yourself. That feature you saved and never shared counts too. Tap the link in bio and drop the post.

The Ponderosa ✨Here's a look at what the principals in this community are building, earning, and stepping into.None of i...
09/06/2026

The Ponderosa ✨

Here's a look at what the principals in this community are building, earning, and stepping into.

None of it happened by accident. Behind every feature and every opening is a principal who got clear on what she was actually building and then put structure underneath the talent. The recognition comes after the architecture. It always does.

This round brought magazine features, national television, a new storefront, a debut product line, industry recognition, a selective business cohort, a school renovation that made the news, and a yes to a proposal.

, FORBES MASTERS | INTERIOR DESIGN, Lauren B. Wellington, MICHEL SMITH BOYD and Natasha M Brown | Atlanta Interior Designer brought their most fully realized work to the table for To Live & Design 2026 at ADAC.

37TH BURLEIGH INTERIOR DESIGN talked summer tablescape styling on 11 Alive's Atlanta & Company.

Amber Moore | Curated Cohesion Interior Designer opened Moore Grayson Design & Furnishings in Tampa Bay.

Jared J. Paul Foster | Builder is co-hosting Worst Yard on the Block on HGTV.

Marissa Of Glasshouse Interior spoke for Zillow at Create & Cultivate, then launched her debut pillow collection two years in the making.

Amber Guyton, Blessed Little Bungalow was invited to The Home Depot Backyard for the FIFA World Cup.

Olivia Westbrooks Interiors was featured in In the House.

Erica McLain carried Business of Home's summer cover story on neuroaesthetics and the science of how our homes shape us.

Brandy Lee | Interior Designer said yes.

David Quarles, IV opened his own home to Ebony's House to Home.

Ariene C. Bethea | dressmyroom was named to the inaugural New/Next List.

Muse Interiors was accepted into Goldman Sachs 10,000 Small Businesses, Cohort 35.

The Ashleigh P Collection stepped into a new name and a new level.

thedesignbesties renovated a teachers lounge at Colver Elementary in Wichita, led by , and made the Kansas news doing it.

Congratulations to every principal named. The wins are yours. We just get to witness them.

Keep building, Principal. The work is showing.

Know someone who belongs here? Nominate them. Nominate yourself, that counts too. So does the post you saved and never shared. Tap the link in bio and drop the post.

The Ponderosa ✨Here's a look at what the principals in this community are building, earning, and stepping into.None of i...
09/06/2026

The Ponderosa ✨

Here's a look at what the principals in this community are building, earning, and stepping into.

None of it happened by accident. Behind every feature and every opening is a principal who got clear on what she was actually building and then put structure underneath the talent. The recognition comes after the architecture. It always does.

This round brought magazine features, national television, a new storefront, a debut product line, industry recognition, a selective business cohort, a school renovation that made the news, and a yes to a proposal.

, , , and brought their most fully realized work to the table for To Live & Design 2026 at ADAC.

talked summer tablescape styling on 11 Alive's Atlanta & Company.

opened Moore Grayson Design & Furnishings in Tampa Bay.

is co-hosting Worst Yard on the Block on HGTV.

spoke for Zillow at Create & Cultivate, then launched her debut pillow collection two years in the making.

was invited to The Home Depot Backyard for the FIFA World Cup.

was featured in In the House.

carried Business of Home's summer cover story on neuroaesthetics and the science of how our homes shape us.

said yes.
quarlesiv opened his own home to Ebony's House to Home.

was named to the inaugural New/Next List.

was accepted into Goldman Sachs 10,000 Small Businesses, Cohort 35.

stepped into a new name and a new level.

renovated a teachers lounge at Colver Elementary in Wichita, led by , and made the Kansas news doing it.

Congratulations to every principal named. The wins are yours. We just get to witness them.

Keep building, Principal. The work is showing.

Know someone who belongs here? Nominate them. Nominate yourself, that counts too. So does the post you saved and never shared. Tap the link in bio and drop the post.

Nominations are officially open for the 2026 CASE Awards.This year, we’re honoring the designers, creatives and industry...
09/05/2026

Nominations are officially open for the 2026 CASE Awards.

This year, we’re honoring the designers, creatives and industry leaders whose work, growth and contribution deserve to be recognized.

And on Saturday, October 3, we’ll gather at Hotel Phoenix Atlanta for The CASE Awards Gala, an evening inspired by the warmth, artistry and hospitality of Morocco.

Enjoy a curated portrait experience, handcrafted cocktails and a three-course plated dinner before celebrating this year’s CASE Awards honorees.

Then stay for The After Glow, the final hour of the Gala, with music, cocktails and dancing.

Nominations close September 12.

Gala-only registration is $790, and tables of 10 are available.

The Gala is included with all CASE Conference (Designer and Principal) registration levels.

Nominate or reserve your seat through the link in bio.

09/04/2026

It takes a village to raise a design 😌 a lot of us are struggling unnecessarily. I’m hoping to shift the perspective at CASE this year.

Comment ‘CASE’ if you need to be in the room this year 🙏🏽

Friday night, we’re going Into the Wild 🐅 🐍 🦓 🌴 After a full day of learning, connecting and doing all the things, our P...
09/03/2026

Friday night, we’re going Into the Wild 🐅 🐍 🦓 🌴

After a full day of learning, connecting and doing all the things, our Principal Level attendees are changing into something a little more comfortable for Principals in Pajamas.

And when we say pajamas, please do not come in the T-shirt you actually sleep in. 😂 This is CASÉBLANCA. We’re making sleepwear a whole statement.

Think silk and satin. Beautiful cotton. Robes and dramatic dusters. Feathers. Animal print. Matching sets. Something that moves when you do. Comfortable, but elevated.

The palette pulls from the natural markings of leopard and cheetah with khaki, golden oak, rich brown, clove and caviar, inspired by our partners at Sherwin-Williams Sherwin-Williams Design Pros and their newly released Colormix® Trend Forecast 2027: REWILD.

Principals in Pajamas is our chance to come down from the day a little bit. Shoes can come off. Conversations can get a little more relaxed. And we get to spend time together outside of the main stage and everything happening throughout the conference.

So yes, we are absolutely expecting you to make pajamas fashion.

Into the Wild. Friday night. Principal Level only.

COMMENT ‘CASE’ to receive your registration instructions.

CASE CREW! ARE YOU READY??!! The full schedule is here, and this is probably the best way to understand what we’ve built...
09/02/2026

CASE CREW! ARE YOU READY??!!

The full schedule is here, and this is probably the best way to understand what we’ve built for this year’s CASE Conference.

We open Thursday night at Eichholtz Atlanta, and by Friday morning, CASÉBLANCA is in full swing.

Mainstage conversations about pricing & profitability, contracts, perseverance, licensing and visibility.

CASE Connect sessions.

The Souk Marketplace.

Discover Your Design Ethos.

The CASE Lounge for our Principal Level attendees.

And yes, actual time built into the schedule to eat, connect, source, shop, have a conversation, or just sit down somewhere.

Friday night is Principals in Pajamas, exclusively for Principal Level attendees.

Saturday, we’re back on the mainstage before closing the entire weekend with the CASE Awards Gala.

You will leave CASE with new information, new relationships, new resources and a clearer understanding of what needs to change in your business.

That’s the weekend! 🎉

Comment CASE and we’ll send you the registration information.

09/01/2026

October 1-3, 2026 Hotel Phoenix becomes CASÉBLANCA, an immersive, culturally rich design experience inspired by the color, craftsmanship, hospitality, and layered beauty of Morocco.

A design destination created for interior designers to step outside of the everyday and into something more expansive. Over three days, you will learn, specify, discover, connect, and rejuvenate while thinking differently about the business and the life you are building around it.

Friday begins with Anchors, where we get into the conversations that actually impact your firm: money, boundaries, operations, and the decisions that create a stronger foundation.

That evening, pajamas, intimate conversation, and unfiltered insight from designers whose careers you admire.

Saturday looks toward what is next. Visibility. Licensing. Expansion. New ways to position your talent and your work, including a keynote with Corey Damen Jenkins.

Then we dress for the occasion.

The journey begins the moment you register.

Comment ‘CASE’ to complete your registration.

Friday is when CASÉBLANCA comes fully alive.We begin the morning with CASE Connect sessions, activations and the Souk Ma...
08/31/2026

Friday is when CASÉBLANCA comes fully alive.

We begin the morning with CASE Connect sessions, activations and the Souk Marketplace before the doors open to our main stage at Hotel Phoenix for our first full day of programming.

And the mood for the day is The Palm 🌴

There is more meaning behind that name than you might think.

For generations, the date palm has sustained Morocco’s oasis communities, putting down roots deep enough to find water in some of the most demanding terrain. In Moroccan oral tradition, the palm has been associated with courage, generosity and perseverance.

But here is the part we could not have planned.

The botanical name of the date palm is Phoenix dactylifera.

Phoenix 🐦‍🔥 Hotel Phoenix Atlanta 🥹

The same name as the hotel we’ll call home for three days.

And there could not be a more fitting story for what we’re talking about on Friday.

We’re getting into pricing and profitability, because what flourishes above ground requires infrastructure beneath it. Wendy Estela Wendy Estela, Business Lawyer is joining us to talk about protecting the business you’ve worked so hard to build. And Carmeon Hamilton Carmeon Hamilton - Memphis and Jameelah Watkins-Mallett Jameelah Watkins-Mallett will lend us a beautiful conversation about perseverance, evolution and continuing to create through every season.

Even the colors tell the story.

Our partners at Sherwin-Williams Sherwin-Williams Design Pros have just released the Colormix® Trend Forecast 2027: REWILD, right on time for us to curate the palettes that will carry us through the CASÉBLANCA weekend.

For Friday, we pulled from the earthier side of Morocco: chocolate, golden oak, bronze, garden green and sage.

Relaxed tailoring. Flowing silhouettes. Beautiful sets. Kaftan-inspired shapes. Fashionable enough to make an entrance, comfortable enough to stay in the room all day.

The Palm is rooted, but always reaching.

And perhaps that is the perfect posture for the first full day of The CASE Conference.

COMMENT ‘CASE’ to receive your registration instructions.

A little taste of CASÉBLANCA. 🤎 Our partners at Sherwin-Williams Sherwin-Williams Design Pros have just released the Col...
08/30/2026

A little taste of CASÉBLANCA. 🤎 Our partners at Sherwin-Williams Sherwin-Williams Design Pros have just released the Colormix Trend Forecast for 2027 : REWILD just in time for us to curate a collection of impressive color palettes for the weekend.

We’re opening The CASE Conference Thursday night in Saharan Sand at the Welcome Party inside Eichholtz Atlanta’s Atlanta’s brand-new Buckhead Village showroom.

And this one is just for the CASE CREW

Conference attendees, ambassadors, speakers, partners and a few special guests will have the showroom to ourselves as we officially kick off three days of CASÉBLANCA.

Cocktail chic. Sun-washed neutrals. Beautiful people. Beautiful design. And yes, 𝐂𝐨𝐫𝐞𝐲 𝐃𝐚𝐦𝐞𝐧 𝐉𝐞𝐧𝐤𝐢𝐧𝐬 will be in the building as we continue to celebrate his stunning collection at EICHHOLTZ

Consider Thursday night your first assignment: come dressed like you understood the mood board.

This is just Day One 😏

COMMENT ‘CASE’ to receive your registration instructions.

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