05/21/2026
Question #8: What is your favorite part of the design process?
The most rewarding moment in a project often arrives when the initial work is complete and the creative phase can truly begin. After programming is finished—when the constraints of the space, the client’s goals, the budget, and the timeline are all clearly understood—the design team enters the “dreaming phase.” It’s a deliberate part of the process where multiple options are explored: one solution that is straightforward and obvious, one that is wildly imaginative and possibly beyond the budget, and one that strikes the balance between the two. That middle option is often where the magic happens—rooted in practicality but infused with creativity and grounded in a deep understanding of what the client truly needs.