Vidler's 5 & 10

09/04/2026

Open our regular hours on Sunday, Sept. 6, from 11 AM to 5 PM.

WE WILL NOT BE OPEN ON MONDAY, SEPT. 7.

Home resting from our labors as we hope you are!

09/02/2026

YES! We will be selling the official, Hallmark distributed DVD of “Holiday Touchdown – A Bills Love Story”, but they will not be available until late October.

Sure, you could probably buy it from that on-line behemoth that rhymes with Sham-azon. But if you’re Bills Mafia, a Hallmark fan in particular, or a Christmas movie ju**ie in general, wouldn’t you rather buy it from the local store where it actually happened?

The movie was filmed extensively in East Aurora, with many scenes in Vidler’s including the big reveal that helped solve the mystery! You’ll also see the Elm Street Bakery, Bar Bill, Aurora Theater and many EA street scenes.

08/26/2026

Our "Boys of Summer"

And thanks to these Vidler's Phillies and their coaches for repping us so well on the diamond!

08/17/2026

VIDLER'S ENTERS THE 21st CENTURY!

Big news for us -- just installed new POS register system that accepts all tap, chip or swipe payment systems you might have. We'll still take cash, too, of course!

Here, our Vidler-ette Julia demonstrates how easy it is and needed about 37 seconds of training 'cause she's young and knows how this inter-cyber-space stuff works. Don and Cliff have been in remedial class all day asking "where's the button" and "why is the machine yelling at us."

08/08/2026

You can never have too many Bills stress balls to start the season.

07/30/2026

See below...

Rumor has it there are some great history books for sale at Vidler's 5 & 10! 😉

Thanks for supporting the local retailers who continue to support me.

For all the ways to buy "Who Put the 'East' in East Aurora?" and my other books, visit www.robertlowellgoller.com.

07/24/2026

Some may recall that the precursor to Reunion Weekend was Racing Day & Reunion Weekend when it first started in the early 1980s.

There were sulky horse races on Girard , and some trotters and buggies parading on various streets in the village. Those stopped many years ago, but the spirit remains as alums come home for this year's reunion weekend.

07/22/2026

Welcome back to all EAHS alums for Reunion Weekend!

Things kick off with EA's very popular 'house' band, Never Ben, playing at this Thursday night's 'Backyard Bash' behind the store. Friday night is the community "Reunion at the Rink" from 7 to 10 at the Classic Rink on Riley St.

Individual class parties and gatherings Friday and Saturday; and the EA Summer Street Festival & Sidewalk Sale on Saturday.

Hope we see you around town or in the store!