Erica Ooh Designs

Erica Ooh Designs Vacation rental design using market data
No guesswork | Proven strategy | ROI you can measure
⬇️ Work With Me 1:1 ✈️ Any US Market

05/04/2026

It has nothing to do with your price.

It’s the guest. High-paying guests in your market aren’t scrolling past your listing because you charge too much. They’re scrolling because your listing wasn’t designed for them.

You think they’re looking for rich textures, cozy layers or nostalgia in your design. But what they’re really looking for is a seating area designed around a view only your property can offer.

Sleeping arrangements that won’t feel awkward.

They’re looking for a property that matches the exact way they plan to spend their trip. Not design they like.

They’re paying for the experience your entire design curates. Not the textures. Not the finishes.

The investors leading their market already know this. They studied who pays premium in their market and designed specifically for them. With strategy. Not guessing.

If you want to know what the high-paying guest in your market is actually looking for, DM me READY

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Airbnb design, airbnb interior designer, vacation rental designer, vacation rental design ideas, vacation rental, VRBO, Airbnb, short term rental, short term rental design
STRstrategy DesignThatBooks LuxuryVacationRental DesigningForDollars DesignThatSells

This deck is the whole reason guests will book this property this summer. One space doing all the heavy lifting.If you’r...
05/04/2026

This deck is the whole reason guests will book this property this summer. One space doing all the heavy lifting.

If you’re launching a new STR or have one live and underperforming, the design decisions you make in the next few weeks will decide what kind of ROI you’ll actually see.

What high-paying guests look for in the summer isn’t what most investors think. They’re not booking the property with the prettiest wallpaper or layered textures.

They’re booking the property that was designed for the exact way they plan to spend their trip.

They’re scanning for moments.

The outdoor space that says “this is where we’ll spend the whole afternoon.” The living area that’s perfect for game nights. Space planning that gives their whole group privacy and space to be together.

The experience your entire design curates.

The investors leading this summer started weeks ago. Studying who pays premium in their market and designing specifically for them with strategy.

If you want to position your property to stop the scroll of high-paying guests, DM me READY.

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Airbnb design, airbnb interior designer, vacation rental designer, vacation rental design ideas, vacation rental, VRBO, Airbnb, short term rental, short term rental design
STRstrategy DesignThatBooks LuxuryVacationRental DesigningForDollars DesignThatSells

Your design budget is leverage. And the person you hand it to should know exactly where to place it. That starts with kn...
05/04/2026

Your design budget is leverage. And the person you hand it to should know exactly where to place it. That starts with knowing the guest.

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Airbnb design, airbnb interior designer, vacation rental designer, vacation rental design ideas, vacation rental, VRBO, Airbnb, short term rental, short term rental design
STRstrategy DesignThatBooks LuxuryVacationRental DesigningForDollars DesignThatSells

A sauna didn’t save this property. Swipe to see the 3 design decisions that made this property $24,000 more per year, be...
04/07/2026

A sauna didn’t save this property. Swipe to see the 3 design decisions that made this property $24,000 more per year, before furniture was even purchased.

Is your property designed around high paying guests in your market or just designed to look good?

If your answer isn’t yes, DM me READY and I’ll send you the link to book your strategy session.

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Airbnb design, airbnb interior designer, vacation rental designer, vacation rental design ideas, vacation rental, VRBO, Airbnb, short term rental, short term rental design
STRstrategy DesignThatBooks LuxuryVacationRental DesigningForDollars DesignThatSells

The highest paying guest in your market can afford every rental at that price point. When they look at your listing they...
04/07/2026

The highest paying guest in your market can afford every rental at that price point. When they look at your listing they’re making a decision about whether the experience you’re offering is worth what you’re asking for.

Your nightly rate isn’t a price. It’s a promise.

Your reviews are evidence that you’ve delivered on that promise before and give them permission to say yes with confidence.

You can spend a lot and still under deliver. Or you can spend intentionally and create an experience that justifies your rate, earns the reviews and builds the track record that makes the next guest say yes even faster.

Your rate isn’t the problem. The experience behind it is.

Property:
Install:

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Airbnb design, airbnb interior designer, vacation rental designer, vacation rental design ideas, vacation rental, VRBO, Airbnb, short term rental, short term rental design
STRstrategy DesignThatBooks LuxuryVacationRental DesigningForDollars DesignThatSells

If you’re new here, hi. I’m Erica. I design STRs that perform like investments because that’s exactly what they are.••••...
03/27/2026

If you’re new here, hi. I’m Erica. I design STRs that perform like investments because that’s exactly what they are.

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Airbnb design, airbnb interior designer, vacation rental designer, vacation rental design ideas, vacation rental, VRBO, Airbnb, short term rental, short term rental design
STRstrategy DesignThatBooks LuxuryVacationRental DesigningForDollars DesignThatSells

If you’re planning to launch before peak season the window to get your strategy in place is now. High paying guests are ...
03/26/2026

If you’re planning to launch before peak season the window to get your strategy in place is now. High paying guests are actively searching and booking rentals designed around who they are and what makes them book.

The ones without that strategy miss the most profitable time of the year because their design was built around looks not performance.

That’s the difference between a property that leads its market in the summer and one that spends the rest of the year trying to catch up.

Summer doesn’t wait for you to figure it out.

DM me READY or click the link in my bio to book your strategy session.

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Airbnb design, airbnb interior designer, vacation rental designer, vacation rental design ideas, vacation rental, VRBO, Airbnb, short term rental, short term rental design
STRstrategy DesignThatBooks LuxuryVacationRental DesigningForDollars DesignThatSells

And you probably made at least one of them.Most investors don’t realize their nightly rate is being killed before a gues...
03/18/2026

And you probably made at least one of them.
Most investors don’t realize their nightly rate is being killed before a guest even books.

Not by the market. Not by pricing. But by the design choices you made before your property went live.

Save this one. Swipe through all 5 and then ask yourself honestly how many of these you’ve already made (or are about to)

If you want to get ahead of them before you spend a dime, DM me READY and I’ll send you the link to book your strategy session.

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Airbnb design, airbnb interior designer, vacation rental designer, vacation rental design ideas, vacation rental, VRBO, Airbnb, short term rental, short term rental design
STRstrategy DesignThatBooks LuxuryVacationRental DesigningForDollars DesignThatSells

You’ll rarely see me talk about the moody wallpaper or textured rugs. Shocker. Because that’s not why guests book. When ...
03/18/2026

You’ll rarely see me talk about the moody wallpaper or textured rugs. Shocker. Because that’s not why guests book. When you see my designs your first thought is “I’d stay there.” That’s not an accident. That’s the strategy working.

The first step to booking is imagining yourself being there. In my designs, every decision is built around making that happen for your ideal guest. Cue guest psychology.

An STR design that performs turns your property into a unique destination in your market that can only be experienced by booking yours. Not just a look. An experience your ideal guest has been searching for.

So yes, looking good gets you the click. But the strategy is what attracts the right guests, justifies premium rates and turns your vacation rental into a high ROI asset.

It’s not about what looks good in my portfolio. My designs are about what makes you look good at the bank.

Install:
Vibe:

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Airbnb design, airbnb interior designer, vacation rental designer, vacation rental design ideas, vacation rental, VRBO, Airbnb, short term rental, short term rental design
STRstrategy DesignThatBooks LuxuryVacationRental DesigningForDollars DesignThatSells

Is there a secret to making every guest feel like the price they paid matched the experience they had? Yes. And it has n...
03/04/2026

Is there a secret to making every guest feel like the price they paid matched the experience they had? Yes.

And it has nothing to do with how stunning your design is.

Bonham, TX? Never heard of her. At least not before this investor reached out about her lake house. But I didn’t need to know the market to design it. I needed to study it. And that’s exactly what I did.

When you understand exactly what the highest paying guests in a specific market want, you stop designing a space and start designing an answer to what they’re already looking for.

Different guests. Different trips. Different expectations.

Same result. Every time.

So when there’s noise from nearby construction or the AC’s struggling on a hot day, you’re still walking away with 5 stars across the board.

Because the value was undeniable.

They got exactly what they came for and left knowing they got every dollar’s worth.

*whispers* That’s exactly how my Designing for Dollars method works. That’s the formula.

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Airbnb design, airbnb interior designer, vacation rental designer, vacation rental design ideas, vacation rental, VRBO, Airbnb, short term rental, short term rental design
STRstrategy DesignThatBooks ShortTermRentalROI LuxuryVacationRental DesigningForDollars DesignThatSells

Address

Houston, TX

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm

Telephone

+12813269424

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