Sergenian's Floor Coverings

Sergenian's Floor Coverings We're experts in flooring sales and design. And we can't wait to help you find the perfect floor cove

Throughout Madison, Dane County, and Southern Wisconsin, locally-owned Sergenian’s Floor Coverings is known as the premier provider of flooring for residential, new home, and commercial applications. Our showroom features a great selection of carpet, ceramic tile, natural stone and granite countertops, hardwood, laminate and area rugs. And we have been an advocate for “green” with renewable produc

ts like cork, linoleum, and bamboo and Wisconsin’s first carpet and pad reclamation program. We showcase all the top brands like Mohawk, Karastan, Shaw, Milliken, Armstrong, Mannington, and many others. Our sales professionals will give you the advice you need, and we pride ourselves on maintaining the best installation staff in Dane County. Sergenian’s is independent and family-owned but maintains strong affiliations with Flooring America, Stainmaster, and The StarNet Commercial Flooring Cooperative. Broad selection, guaranteed installation and unparalleled after sales service make Sergenian’s Floor Coverings the “Smart Choice” for your carpet or flooring needs.

From the intricate pattern to the precise fit around every turn, this project was all about the details. Our team recent...
09/03/2026

From the intricate pattern to the precise fit around every turn, this project was all about the details. Our team recently installed and serged this Nourison Home Sarouk runner along the winding staircase and adjoining hallway at The Goose Crown Inn of Stoughton, creating a custom look that complements the charm and character of this bed-and-breakfast. The finished result is a beautiful example of the craftsmanship and care our team brings to every installation.

09/01/2026

The best way to shop for an area rug? See it in your space first. Pick a few favorites from our showroom, and we'll bring them to your home so you can see exactly how they'll look with your flooring, furniture and lighting.

08/28/2026

Step into Sergenian’s and discover a showroom full of possibilities.

Giving back is always better together! Our team was proud to participate in United Way of Dane County's Day of Caring, j...
08/24/2026

Giving back is always better together! Our team was proud to participate in United Way of Dane County's Day of Caring, joining more than a thousand volunteers from businesses and organizations across the Madison area.

It was a great opportunity to step away from our normal workday, roll up our sleeves and give back to the community we're proud to call home. Thank you to United Way for bringing so many people together for a day of service and connection!

08/21/2026

Need a little design inspiration for your next flooring project? Interior Designer Erin shares which carpet colors are trending with homeowners right now.

Did you know the Sergenian’s showroom has been at its current location since 1967? Back then, this stretch of the Beltli...
08/19/2026

Did you know the Sergenian’s showroom has been at its current location since 1967? Back then, this stretch of the Beltline was considered to be on the outskirts of Madison.

Pictured here is founder Ara Sergenian celebrating the showroom's grand opening. Nearly six decades later, we’re still proud to call this location home!

Every home has its own style, and your flooring should reflect it. Whether you're looking for something soft and cozy, t...
08/13/2026

Every home has its own style, and your flooring should reflect it. Whether you're looking for something soft and cozy, timeless and traditional or modern and bold, you'll find plenty of inspiration in our showroom. Stop in and explore the possibilities with our team.

08/11/2026

Celebrate 96 years of Sergenian’s with our $96 carpet install special! Get expert installation for any amount of carpet and any number of rooms at one low price.

We've been installing floors in Madison-area homes for more than 96 years, and our process is built around quality craft...
08/07/2026

We've been installing floors in Madison-area homes for more than 96 years, and our process is built around quality craftsmanship and exceptional customer service from start to finish. Check out four things that set our installation services apart.

A stair runner does more than protect your stairs. It adds personality, defines the space and creates a seamless flow th...
08/05/2026

A stair runner does more than protect your stairs. It adds personality, defines the space and creates a seamless flow throughout your home. For this project, our team crafted this custom runner from Anderson Tuftex's Stroll style in the rich Seaport Blue color.

The subtle geometric pattern adds just the right amount of visual interest while the custom fit creates a polished, finished look from the hallway to the staircase. From helping select the right material to delivering a precise, professional installation, our team is here to create a runner that fits your home beautifully.

Address

Madison, WI

Opening Hours

Monday 9:30am - 8pm
Tuesday 9:30am - 5:30pm
Wednesday 9:30am - 5:30pm
Thursday 9:30am - 8pm
Friday 9:30am - 5:30pm
Saturday 9:30am - 4pm

Telephone

+16082711111

Website

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