House of Amu

House of Amu All products are printed in the USA. AMU is a brand inspired by Indian designs and translated for the modern day women. We print using inks available in the USA.

I am a textile artist, pushing the boundaries and experimenting with different slow fashion textile printing techniques such as block printing, ice dyeing and natural dyeing. The women who wear AMU love to be unique, fun and vibrant. These women appreciate garments that tell a rich story about the artwork. These women need quality at affordable rates. Our process is manual and unique : We source t

he our fabric through local businesses in USA. The prints are stamped onto fabric by the designer herself, using wooden blocks hand carved by artisans in India using techniques learnt by block printers in India. AMU has just launched its first collection of t shirts in Oct 2016. We expanded to scarves by Dec 2016, followed by home décor in early 2017. We launched our spring/summer line in April 2017. If you would like to have your orders customized with tweaks to a design you see, or would like a new concept, do drop me a message and let’s have a conversation of how I can best help you!

Diva When I found my pink back, I leaned into my feminine energy, exploring power through form. I thought of iconic wome...
12/19/2025

Diva
When I found my pink back, I leaned into my feminine energy, exploring power through form. I thought of iconic women in wide brimmed
hats—quiet yet commanding. Princess Diana, peeking from beneath her brim, creating a frenzy with a glance.

This pillow doesn't just sit pretty. It commands.

This work became an experiment in merging millinery with function and comfort: soft curves wired with intention, allowing the brim to
be bent and reshaped. A thought battle on how much function is actually necessary—and how much can simply exist as power in form.

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This collection challenges the notion of soft furnishings as passive décor. Each piece is a study in presence—bold as fashion, timeless
as sculpture, unapologetically itself. These are throw pillows reimagined as functional art. They are not meant to fade quietly into a
sofa; they demand attention, spark conversation, and shift the energy of a room.

They are more than objects of comfort. They are statements. They exist at the intersection of heritage and modernity, softness and
power.

Over time, I explored the possibilities of shaping the most basic form. What is the balance between form and function? Does the balance even need to exist?

📸

12/06/2025

Life changed since our last video. This is our last weekend open. We have very limited stock of what is available. They will be shipped out immediately.

Thank you for always being awesome and being so supportive of my creativity ❤️🤗

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Milwaukee, WI

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