House of Amu

House of Amu All products are printed in the USA. AMU is a brand inspired by Indian designs and translated for the modern day women. We print using inks available in the USA.

I am a textile artist, pushing the boundaries and experimenting with different slow fashion textile printing techniques such as block printing, ice dyeing and natural dyeing. The women who wear AMU love to be unique, fun and vibrant. These women appreciate garments that tell a rich story about the artwork. These women need quality at affordable rates. Our process is manual and unique : We source t

he our fabric through local businesses in USA. The prints are stamped onto fabric by the designer herself, using wooden blocks hand carved by artisans in India using techniques learnt by block printers in India. AMU has just launched its first collection of t shirts in Oct 2016. We expanded to scarves by Dec 2016, followed by home décor in early 2017. We launched our spring/summer line in April 2017. If you would like to have your orders customized with tweaks to a design you see, or would like a new concept, do drop me a message and let’s have a conversation of how I can best help you!

Diva When I found my pink back, I leaned into my feminine energy, exploring power through form. I thought of iconic wome...
12/19/2025

Diva
When I found my pink back, I leaned into my feminine energy, exploring power through form. I thought of iconic women in wide brimmed
hats—quiet yet commanding. Princess Diana, peeking from beneath her brim, creating a frenzy with a glance.

This pillow doesn't just sit pretty. It commands.

This work became an experiment in merging millinery with function and comfort: soft curves wired with intention, allowing the brim to
be bent and reshaped. A thought battle on how much function is actually necessary—and how much can simply exist as power in form.

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This collection challenges the notion of soft furnishings as passive décor. Each piece is a study in presence—bold as fashion, timeless
as sculpture, unapologetically itself. These are throw pillows reimagined as functional art. They are not meant to fade quietly into a
sofa; they demand attention, spark conversation, and shift the energy of a room.

They are more than objects of comfort. They are statements. They exist at the intersection of heritage and modernity, softness and
power.

Over time, I explored the possibilities of shaping the most basic form. What is the balance between form and function? Does the balance even need to exist?

📸

12/06/2025

Life changed since our last video. This is our last weekend open. We have very limited stock of what is available. They will be shipped out immediately.

Thank you for always being awesome and being so supportive of my creativity ❤️🤗

11/26/2025

Flat 40% off sitewide. OUR BIGGEST SALE YET!!!

Nov 26- Nov 30

No coupon needed. Discount automatically applied at checkout

Free shipping on orders above $75

Craft, shop, and celebrate the season — all in one cozy evening! ✨Join us for a festive block printing workshop on Dec 6...
11/25/2025

Craft, shop, and celebrate the season — all in one cozy evening! ✨

Join us for a festive block printing workshop on Dec 6th, for a wonderful saturday evening! Create your own hand-printed table runner — perfect for gifting or decorating your holiday table — and browse beautiful artisan-made treasures from around the world at the wonderful

A night of creativity, connection, and a little holiday sparkle. 💛

Holiday rule  #47: If it has tassels, it automatically counts as festive decor. ❄️✨PS: we don't make the rules 😄        ...
11/24/2025

Holiday rule #47: If it has tassels, it automatically counts as festive decor. ❄️✨

PS: we don't make the rules 😄

🎉

11/18/2025

What an incredible eight years it has been. It took me a couple of days, several days of recording, to get the words out and explain the end of this chapter. What started as a naive attempt to make a wild dream come true, has been a true journey of incredible proportions. None of this could have been possible without the support and encouragement from this incredible community.

When I started this journey, I knew no one. I saw that relationships and friendships, and I have built a beautiful community of kind-hearted, loving, encouraging and supportive people. From followers to customers to mentors to people saying my name in rooms where I am not present. Going through images and videos from the years has brought me so much joy and gratitude.

I don't know what the future holds but it sure seems like it's going to be awesome. Thank you for always being here! For supporting my work, my creativity. Encouraging me when times got tough. Words truly cannot fully describe my gratitude I have for each one of you here. This has truly been the best experience of my life ❤️

Craft, shop, and celebrate the season — all in one cozy evening! ✨Join us for a festive block printing workshop on Dec 6...
11/10/2025

Craft, shop, and celebrate the season — all in one cozy evening! ✨

Join us for a festive block printing workshop on Dec 6th, for a wonderful saturday evening! Create your own hand-printed table runner — perfect for gifting or decorating your holiday table — and browse beautiful artisan-made treasures from around the world at the wonderful

A night of creativity, connection, and a little holiday sparkle. 💛

Link in bio to buy your tickets.




Hot coffee. Cold mornings. Cozy wool. That’s the holy trinity of fall 🍂 🍁 🍂✨ While you can’t buy happiness, but you can ...
10/28/2025

Hot coffee. Cold mornings. Cozy wool. That’s the holy trinity of fall 🍂 🍁 🍂✨

While you can’t buy happiness, but you can buy good coffee and a House of Amu wool pillow — and that’s basically the same thing.

♥️

Autumn must haves, pumpkin pie and our bhujodi woolen pillows. It's that simple ✨
10/23/2025

Autumn must haves, pumpkin pie and our bhujodi woolen pillows. It's that simple ✨

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Milwaukee, WI

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