17/04/2025
Does Myth Still Matter? Yes!
You don’t need to study ancient Greece or Rome to know who Venus is.
You don’t need to read Homer to know about Odysseus.
You already do.
We all do.
Because mythology didn’t end, it evolved - these figures live in our films, our stories, our instincts. They are the DNA of our imagination.
And their presence reveals something extraordinary - across centuries and continents, humans have always dreamed in the same shapes.
The archetypes.
When you say Athena, you think: brilliant, strategic, cool under pressure.
When you say Venus, you feel: love, beauty, indulgence, desire.
Say Hercules - you sense strength. Medusa - you feel fear and fascination.
These aren’t just stories. They’re the characters inside us.
Carl Jung called this the collective unconscious — a shared memory of symbols and figures that transcends time and culture.
It’s why a little girl in Brazil, Korea, or Italy can understand what a “warrior goddess” means without being taught.
It’s why we call a clever schemer “an Odysseus” or a beautiful woman “a Venus,” even today.
But mythology also evolves.
In modern life, Paris means fashion and France, not the prince who started a war over Helen.
Mercury is a retrograde, not just a messenger god.
And Prometheus? Maybe he’s a startup founder playing with fire.
The names change. The need doesn’t.
We crave these larger-than-life mirrors to understand ourselves.
We look to stories older than cities because they still know our inner world.
That’s the magic of the classics:
They are not just history, they are home.
So if I reference Athena or Hekate in my work,
If I build a staircase that leads nowhere but inward,
If I design candles, spaces, or texts that echo white temples and mythic quests—
It’s not nostalgia.
It’s a conversation with eternity.
