10/22/2021
Quiet Elegance … is that how you would describe this 4-bedroom Park Avenue apartment?
The background on this 3,800 sq ft Upper East Side apartment may surprise you.
This property languished for months on the market: without furnishing, it showed as an barren rambling space that failed to capture the eye of a buyer seeking a family home. Potential buyers saw a desolate space that didn’t resonate with possibilities. It just didn’t show as a family home.
In came the MCD team … and proof that staging can make the difference. A transformation that enabled the brokers to re-market the property as the perfect family home. And yes, this apartment now shines with elegance and warmth.
Note the curved lines, colorful highlights and sculptural detail used in the living room. The unique sofa with its rounded arm and dipped-back accentuates the modern feel. Black lacquer 1980s’ vintage 3-legged chairs amplify the bold statement. The library became a gentleman’s office. A bonus room, which we showed as a homework room, together with the library, were big selling points in this Covid age. Our homes have taken on so much practical function for adults and kids – these ‘work’ rooms are highly valued.
Graphic detail of the sculptural lighting and bold artwork completes the visual statement of a contemporary apartment that buyers want!
Thank you Jean and Isabel Segal Jean Segal, LREB, for their comment about the result: “The size and placement of the furniture helped show the scale of the space, and made the space make sense. Every time we bring you in, we sell in 2 weeks.”