05/22/2026
Meet the maker behind Naturavera — Jennifer Gunderson, inspired by nature, powered by American-grown soy, and passionate about creating clean home fragrance experiences!
🌿 How did you get started making candles or bath/body products?
Naturavera started from a desire to bring the calm, clarity, and beauty of nature into everyday life. What began as experimenting with scents and wax at home quickly turned into something more meaningful—creating products that help people slow down and reconnect.
🌿 What inspired your business name?
“Naturavera” is rooted in nature, faith and truth. It reflects a commitment to authentic, nature-inspired products that feel pure, intentional, and grounded.
🌿 What’s your favorite product to make and why?
Wax melts are a favorite—they allow for strong scent throw and creative expression without the need for a flame. There’s something satisfying about crafting a scent experience that fills a space so effortlessly.
🌿 What type of wax / ingredients do you prefer?
Naturavera leans toward clean-burning 100% soy wax and uses high-quality, phthalate-free fragrance oils. The goal is always a safer, more enjoyable experience without unnecessary additives.
🌿 How do you choose your scents or formulations?
Every scent is designed to feel like an experience, not just a fragrance. Inspiration often comes from nature—rain, forest air, citrus groves—and is built layer by layer to tell a story.
🌿 Do you focus on “clean” or non-toxic ingredients? What does that mean to you?
Yes—“clean” at Naturavera means being intentional about what goes into each product. It’s about avoiding harsh or unnecessary ingredients and focusing on quality, safety, and transparency.
🌿 Why is ingredient quality important in your products?
Because these products live in people's homes and daily routines. Quality ingredients ensure a better melt pool, better scent, and a better overall experience you can feel good about.
