11/03/2025
Today marks New Collar Goods’ 10th anniversary. (Photo taken during our website launch in 2015).
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Our first big project kicked off much like they still do; long days-turned nights, gingerly rearranging and moving our work like tetris pieces around the shop. Except these days, we have a larger space, with a few more tools, and a bit more trust in ourselves.
To those of you who took a chance buying from us when we had a slim portfolio and agreed to pay more than standard retail prices just to give us a shot, we thank you. You have helped us find meaning and joy in this work. We love building pieces for you that foster a sense of home and connection.
We remember every single one of you who has purchased a table or custom item from us. To this day we attribute each design to the first customer that purchased it;
“What if we made it similar to Marlene’s wall-hung table?”
Or…
“We’ll add a reveal in the tabletop like we did for Rebecca’s table.”
Or…
“Let’s make another set of Justin’s nightstands and add them to our collection, I loved those.”
…and so on.
We remember because we are so grateful. We still get that ping of excitement every time a customer chooses us.
Even after all these years, it still feels like we are little kid versions of Jon and Deana, sitting behind their lemonade stand, waiting with hopeful anticipation. When suddenly someone notices us and steps up to our counter with a smile on their face- we are instantly delighted. That is what this whole thing feels like. Welcome to Jon & Deana’s Lemonade Stand, can we take your order?
