Studio Seagraves

Studio Seagraves Elegant, effective Shopify & Shopify Plus ecommerce websites.

Your next customer may never visit your website.They’ll ask ChatGPT and Claude what to buy instead.If your brand isn’t t...
07/31/2026

Your next customer may never visit your website.

They’ll ask ChatGPT and Claude what to buy instead.

If your brand isn’t the answer, you never even make the shortlist.

Here’s why your website still has to do the selling.

Link in bio for the substack article 〰️

goop raised $140 million. It still hasn’t had a profitable year.Almost two decades in business. A pioneer of the wellnes...
07/31/2026

goop raised $140 million. It still hasn’t had a profitable year.

Almost two decades in business. A pioneer of the wellness industry. Access to every resource a brand could want.

And still stuck.

I broke down exactly where it stalled, and what I’d tell them to fix it.

Link to Substack article in bio 〰️

Faherty built a $250 million brand out of a trailer, not a store.No storefront. No investors. Just a trailer they built ...
07/17/2026

Faherty built a $250 million brand out of a trailer, not a store.

No storefront. No investors. Just a trailer they built themselves and drove across the country, selling swim trunks off the side of the road.

$250 million, 80-plus stores, and they never took a dime of VC money, they bootstrapped instead.

They signed 30 store leases in one stretch, and the founder later admitted 20 would’ve been smarter. They course corrected anyway, and never stopped growing.

That’s the real lesson. The mistake doesn’t end the story. What you do next does.

Link to full Substack article on my bio 〰️

Liquid Death didn’t try to be liked by everyone. That decision built a $1.4 billion brand.Nobody was supposed to find wa...
07/10/2026

Liquid Death didn’t try to be liked by everyone. That decision built a $1.4 billion brand.

Nobody was supposed to find water dangerous. Liquid Death made a boring category and decided the brand would only be for the person who got it, not the person who didn’t.

Revenue went from $3 million in 2019 to $333 million in 2024, according to Forbes and is now worth over a billion. Not because more people liked it. Because the right people couldn’t stop thinking about it.

Liked by everyone is forgettable. Obsessed over by the right few is a business.

Full breakdown on Brand Forward Substack 〰️ link in bio

07/09/2026

Does Your Website Even Matter With AI Shopping?

I break down why your eCommerce site matters more than ever, even as customers shift from Google to AI tools like ChatGPT and Claude to find and recommend products. I explain GEO (Generative Engine Optimization) and why clear, plain language on your site is what gets you recommended by AI instead of overlooked.

Book a strategy session: intro.co/amberseagraves
Brand & eCommerce consulting: studioseagraves.com

07/07/2026

Prove Demand Before Building Your Product: Crown Affair’s Viral Google Doc Strategy

I talk about how you don’t need a finished product to validate demand, using Crown Affair as an example. Founder Dianna Cohen created a viral Google Doc detailing her 12-step hair care ritual, which proved demand before any product development. I emphasize the order: prove it, then build it.

Book a strategy session: intro.co/amberseagraves
Brand & eCommerce consulting: studioseagraves.com

EcommerceStrategy BrandBuilding StartupTips

Dianna Cohen launched Crown Affair with a Google Doc, not a product. No manufacturer, no funding, just a twelve-step hai...
07/03/2026

Dianna Cohen launched Crown Affair with a Google Doc, not a product. No manufacturer, no funding, just a twelve-step hair ritual she wrote for a few friends. It spread to hundreds of strangers, two years before the company existed. Most founders build the product first and hope people care. She proved the opposite works better. Full breakdown on Brand Forward.

Link in bio 〰️

Consider liking and subscribing to my Substack

Work with me: studioseagraves.com
Book a 1:1 consulting session: intro.co/AmberSeagraves

07/02/2026

LVMH just spent four days at VivaTech showing what happens when innovation serves the product instead of replacing it. This changes everything about how brands should be thinking about AI right now.

Work with me: studioseagraves.com
Book a 1:1 consulting session: intro.co/AmberSeagraves

06/30/2026

Gucci was the most desired brand in the world. Then it wasn’t.

Here’s what went wrong, and what every premium brand needs to understand about growth before it’s too late. This is Episode 5 of the Brand to Commerce Framework “Grow”.

Book a 1:1: intro.co/AmberSeagraves Work with me: studioseagraves.com

06/29/2026

Phoebe Philo’s site crashed on launch day. Every item sold out within hours. Here’s why.

This is Episode 4 of the Brand to Commerce Framework. “Convert”

Work with me: studioseagraves.com
Book a 1:1 consulting session: intro.co/AmberSeagraves

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