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20/09/2026

Today, for the first time since I started running, I caught myself… thinking.

Not about breathing.
Not about keeping my organs inside my body.
Just… thinking.

My body ran. My thoughts ran too.

We’re making progress. 🏃🏽‍♀️

14/09/2026

It’s true. Running a company is life-sucking.

Your phone rarely rings to tell you everything is going wonderfully. It rings because there is a problem to solve, a decision to make, money to find, something delayed, something broken, something that needs an answer. Now.

I’m not complaining. I chose it. And strangely enough, I find a lot of excitement in solving problems.

But I can’t come to peace with having entire days filled only with challenges.

So I made myself one rule: every day, I need something that makes me genuinely feel good. And it has to be easily accessible, because realistically, I don’t have three hours to “disconnect”.

🏃🏽‍♀️It can be a workout.
50 minutes after school drop-off. I get to start my day being told what to do, being told I can do it, while simultaneously wondering why on earth I’m there.

🥘It can be food.
Mostly the kind Mama would cook for me. It has to taste like family.

🏇It can be my horse moments
That relationship is shaping my character in ways I didn’t expect. And when it clicks, it’s indescribable.

💡It can be something new.
Cross-stitching. E-foil. Running, apparently. I don’t even need to commit to it. I just love the satisfaction of adding one more skill to my own.

I easily work 16-hour days, and family comes first.

But every day, I keep one hour for myself.

Because I’ve realised that my mental health is movement.

I would rather make the “wrong” move than make no move at all. And I’ve made peace with that.

I’ve been called too much. Impatient. Told I should check whether I have ADHD.

Fine.

Let’s say something is wrong with me.

The amount of time it would take to “fix” me simply doesn’t seem worth the effort.

I’m exhausted most of the time. But it’s the good tired. The kind sleep can fix.

And yes, my mistakes probably outnumber my victories.

The difference is, they don’t last very long.

I move. I learn. I correct. I move again.

Maybe movement isn’t what I need to fix.
Maybe it’s exactly what keeps me well. 🧐

12/09/2026

Day 3 : Training for a marathon 🫢

My pep talk today:

Simple and easy are two very different concepts.

I’m always advocating for simple. And I’m perfectly at peace with things not being easy, as long as the process is clear.

If I stick to it, do the work and repeat, there is absolutely no reason not to progress.

So, a few changes. Starting with actually following a programme: Couch to 5K.

Day 1 was a humbling reality check.
Day 2 confirmed that it won’t be easy.
Day 3: stop improvising. Follow a plan.

The goal is simple: in 6 weeks, I want to actually run 5 km. Not walk. Run.

I know I can do the work.
And realistically, it can’t possibly get worse than where I’m starting.

And the goal is worth the effort.

I want to experience a marathon at least once in my life. The training. The start line. The 42.195 km. The finish line. All of it.

I want to know what that feeling feels like.

It’s on my bucket list, and I intend to tick that box.

Burj2Burj , I’m coming 🏃
Paris Marathon, you too.

Now move your legs.

09/09/2026

I came to learn about engagement.
I ended up taking notes on how to teach it.

When Jean-François Bertholet came to the UAE for a conference organised by on engagement, we knew we were going to learn from a professor at HEC Montréal, an author, and an expert on the very human side of organisations.

And we did.

But there was another masterclass happening in parallel: how to speak about people, management and some rather sensitive workplace truths without making the room uncomfortable, defensive… or asleep.

Humour.

Not humour for entertainment. Humour as intelligence. As a way to create enough distance for people to question themselves without immediately putting their armour on.

The content was valuable for us as entrepreneurs. But I found myself equally fascinated by the delivery: the rhythm, the stories, the ability to make a room laugh and, somewhere between two laughs, make a point land exactly where it should.

Sometimes you learn from what is being taught.

And sometimes you learn from watching someone master the art of teaching it.

Thank you Jean-François, and CCIF for another very good reason to keep showing up in the room.

08/09/2026

Marathon training, Day 1: A catastrophic 5K

Oh là là là là…

Good news: I can only get better from here.

A few questions came to mind while fighting for my life:

Why is 5K considered a “starting” point?
What about organ prolapse? Is this actually safe?!
How do people look so decent while running?
At what point does this become enjoyable?
Did I really download an app to track my “progress”?
Why did I harass my friends and family into registering for the marathon with me?
Am I running… or just walking aggressively?
Did I really buy an outfit for this torture?

First goal: Burj2Burj Half Marathon.
Then Paris Marathon 2027.
Apparently, we’re doing this.

Run #1: deeply humbling.

05/09/2026

Can you actually make money selling dignity?

I put that question to creative students at their answer blew me away.

There’s a misconception that creative brains can’t run businesses. My experience screams the opposite. I went in to teach. I came out the student 👩🏽‍🎓 thanks to Professor Dalia Mahmoud’s mentorship and a room full of innovators who refuse to fit in boxes.

The UE students found the YES.

Project coming soon. Stay tuned.

3 weeks left, and I hope to see you at Seamless Middle East 2026!I’ll be speaking in just three weeks, alongside 20,000+...
03/09/2026

3 weeks left, and I hope to see you at Seamless Middle East 2026!

I’ll be speaking in just three weeks, alongside 20,000+ professionals gathering at Dubai World Trade Centre across fintech, payments, banking and digital commerce.

If you’re looking to connect with the people shaping these industries and stay ahead of what’s next, this is one conversation you’ll want to be part of.

🎟️ Save your seat: https://lnkd.in/dRJvGXSZ

💪🏼 Back to school or acrobatics for working mamas 💪🏼We work with mums, and we work for families.And there is one thing t...
01/09/2026

💪🏼 Back to school or acrobatics for working mamas 💪🏼

We work with mums, and we work for families.

And there is one thing that is part of our culture:

If you’re a mama, your children will always be the priority.

I run a business. I need my team here. Their presence is essential, and I don’t believe in remote work for what we do.

But motherhood doesn’t disappear when you clock in.

For expat women in entry-income positions especially, sometimes babysitting simply isn’t an option.

So if mama needs to bring her kiddos to work, she brings them.

No guilt. No awkward conversation. No choosing between work and being a mother.

They play around the shop, test half our collection, make themselves comfortable… and mama works.

Mothers who need or want to be in the workforce face more challenges. It’s a fact. We need workplaces that make room for the reality of motherhood.

No mama should have to sacrifice motherhood for financial security.

And yes, I’m tempted to say parents. But I’m holding my horses.
Piano piano.
One revolution at a time. 🫢🫣

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