29/08/2026
Are we completely misunderstanding the concept of sustainable fashion?
The immediate reaction to building an eco-friendly wardrobe is often to go out and buy a brand new outfit from a “sustainable” brand. However, as Habiba Abdulrahman 🌏👩🏽💻🌱 explains, acquiring more items fundamentally contradicts the goal of reducing global waste. The absolute best sustainable outfit you can wear is the one already sitting in your closet.
True environmental responsibility requires us to embrace upcycling, renting, and restyling before we ever consider a new purchase.
When was the last time you repurposed an old piece of clothing?