Ask the Butcher

19/01/2026

Some friendships are simply meant to be.

20 years of shared history. Desert drives from LA to Vegas. Late nights, big laughs, and more long conversations than we could ever count.

What began as a friendship has naturally grown into something even more special — a true partnership. From a conversation over lunch, to a cheeky peck on the cheek 3 years ago, and now the moment I get to officially welcome the ultra-talented (and my dear friend) Monty Koludrovic to the Victor Churchill family.

I couldn’t be more excited for what lies ahead as we step into this next chapter together. The future is bright, the energy is high, and this is only the beginning.

Let the fun begin 🙏👊🏼❤️

01/12/2025

20/10/2025

Game. Set. Meat 🎾 🌭

Super proud to share that .meat will be part of the exciting food offering in 2026 🙏🏼

26/09/2025

What a morning 😱

Thank you for stopping by .sydney today

Such an honor and pleasure to show you around our amazing store.

Alongside Thomas Keller, Bjorn Frantzen is one of my favorite chefs in the world and I believe one of the most creative and talented chefs in our great industry.

Enjoy the rest of your time in Sydney my friend 🙏

11/09/2025

.steakandoyster X .melbourne

1 night only

16th of October 2025

This will be special. A night of fine food, fine wine and featuring the very best beef in Australia.

I have long admired and respected and his passion for hospitality and quality.

I cannot wait to host this evening with Simon and his team at SK in a Brisbane - one of the best steak restaurants in Australia.

Further information and tickets to the event can be found in the link in my Bio 🙏❤️

07/09/2025

Thank you .australia for including the Big V and I in your Father’s Day feature story this year. Any moment to be with my father and capture these moments is special.

My father is the greatest human being I have ever met in my life. Kind, caring, generous, humble. A role model, a mentor, an inspiration.

Happy Father’s Day Vic and Happy Father’s Day to all the Dad’s out there ❤️

15/06/2025

It’s never been about the Awards and Accolades but always about shining an important and much needed spot light on and championing owner/operator retail butcher shops.

Nonetheless it’s always truly humbling when our small family business is recognized and rewarded for our insatiable appetite, courage and vision to continue to innovate and think outside the square in respect to the service and experience we ultimately strive to provide our loyal and incredible customers.

I am incredibly proud to share that our new Vic’s Chatswood retail store has been recently recognised at the 2025 Australian Interior Design Awards as the best designed retail store in Australia.

Thank you to the supremely talented group of people who worked tirelessly on this project, trusted and perfectly interpreted my vision for what I believe reflects the future of meat retailing.

At its heart our new Vic’s retail stores located in Chatswood and Bondi Junction in Sydney and Chadstone in Melbourne is all about placing the the craft and butchering process on full display — encouraging interaction, trust, and storytelling 🙏🏼❤️👊🏼

Design by
Built by
Branding by
Signage by
Cool rooms, Meat Display Cabinets & Refrigeration by

11/06/2025

An absolute pleasure to finally meet and film with today. Thanks for stopping past .sydney mate 🙏🏼

30/04/2025

A very proud and humbling moment for .melbourne

It is an honor and privilege to be considered and ranked the 18th best steak experience in the world

Thank you for the recognition

To everyone else on the list, congratulations. You’re a constant source of inspiration.

To the whole team at Victor Churchill, our suppliers and most importantly our guests and customers. Thank you from the bottom of my heart for your support. Victor Churchill Melbourne wouldn’t be the very special and unique experience it is without you ❤️

16/04/2025

To our valued customers and supporters,

It is with a heavy heart and deep sadness that I share the news that my family and I have made the incredibly difficult decision not to continue operating our Vic’s retail store at the Sydney Fish Market.

This also means we will not be moving forward with our exciting and innovative new retail concept planned as part of the Sydney Fish Market redevelopment.

As a result, our 11-year relationship with the Sydney Fish Market Authority comes to an end, effective immediately. Our store at the current Pyrmont location will close permanently as of this morning, Thursday, 17 April 2025.

As I write this, I reflect on our time at the Sydney Fish Market with immense gratitude and fond memories. It has been a long and rewarding journey for my family and the entire Vic’s team.

Unfortunately, in recent weeks, an irreparable breakdown in our relationship with the Management and Board of the Sydney Fish Market—due to circumstances completely beyond my control—means it is no longer commercially or financially viable for us to continue at our current location or proceed with our future plans.

I want to extend my deepest thanks to all our incredible staff, past and present, for your hard work, passion, and dedication over the years. I am equally grateful to our loyal customers for your unwavering support, your patronage, and the countless good times and memories we’ve shared over the past 11 years. We could never have achieved what we did without you.

While we are saddened to say goodbye to Pyrmont, we look forward to continuing to welcome you to our Vic’s stores in Chatswood and Bondi Junction, our Saturday Mascot Factory Outlet, and of course, through our Vic’s Online home delivery service.

Thank you once again for your support. Though today is bittersweet, we’re excited about the new opportunities ahead in the months and years to come.

With heartfelt thanks,

Anthony Puharich and Family

23/03/2025

There will be 44 people sitting down for lunch or dinner this week at The Bar .melbourne who will have the opportunity to quite possibly enjoy the best piece of meat available anywhere in the world right now!!

9 + Fullblood Spinalis Dorsi - words cannot describe how special and amazing this piece of meat is ❤️

Exclusively and only available .melbourne 🙏🏼

02/03/2025

Wagyu Hanging Tender!

The most unique, the most special, the most flavorsome, the most tender and textural and by default the best cut you can derive from a carcass of beef.

Only one per animal yielding barely 600 - 700 grams of sellable meat.
melbourne