15/10/2026
Why did we build an entire design platform instead of just creating an online course? Well, we very nearly did.
When we first started exploring how we could share our 15 years of design experience with homeowners, an online course seemed like the obvious answer. Package up everything we've learned, create some lessons, hit publish and off you go! But the more we explored it, the more we kept coming back to the same dilemma: There is NEVER just one simple answer when it comes to designing, building, renovating or decorating a home.
You can teach someone how to plan a kitchen, but what happens when their kitchen has an awkward footprint, three doorways and a structural wall they can't move? You can explain how to create a renovation budget, but what happens when an unexpected expense throws the whole thing out? You can teach the principles of interior design, but applying those principles to your own home, lifestyle and budget is an entirely different story.
And that's what bothered us about creating just a course. We didn't just want to teach you about design. We wanted to help you actually DO it. So instead, we spent 18 months building something much bigger.
The Design Intelligence Platform brings together our professional architectural and interior plans, guides, budgeting tools, templates, schemes, supplier resources and sourcing access. Importantly, our INSIDER Membership includes fortnightly LIVE Q&A sessions with Mel, so you can ask questions and get guidance as your project unfolds.
Your renovation won't follow a neat little lesson plan. Your questions won't all arrive at the same time. And your home certainly won't be exactly like anyone else's.
We built INSIDER around the reality of designing a home, not the convenience of delivering a course. And we think that's a pretty important difference.
Want to see what we've been working on? Access it here:
https://www.thedesignory.com.au/membership
$400 OFF your annual membership until December 1st.