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Holidae Haus At Holidae Haus, we create holiday vibes. Designed to bring the feeling of a luxury holiday stay to your home. Always on Holidae 🌞

When the CPR Sign Makes the Hero Shot ✨When the auction campaign for The Valle Casa went live, we were thrilled to not o...
26/02/2026

When the CPR Sign Makes the Hero Shot ✨

When the auction campaign for The Valle Casa went live, we were thrilled to not only see our product in the hero shot, but also relieved that, for once, the poor old CPR sign didn’t get edited out.

Front and centre in the lead image of Australia’s most viewed auction property at the time on realestate.com.au, the pool CPR sign wasn’t hidden, blurred, or retouched away.

Why does that matter?

CPR signs are often one of the first things to disappear in real estate photography. Removed in post production. Cropped out. Shot around.

And we understand why. Many of them are visually jarring or completely out of scale with the spaces they sit in, like an awkward post-it stuck on a beautifully composed outdoor scene.

But here’s the bigger issue.

When signs are consistently edited out of marketing imagery, it doesn’t just “clean up” a photo. It quietly sets a new visual standard. One where the perfect pool appears to have no signage at all. Over time, that shapes community perception. If you never see CPR signs in aspirational homes, it’s easy to assume they’re optional.

It’s a bit like a car manufacturer running an ad and removing the seatbelt because it interrupts the clean lines of the interior. No one would suggest seatbelts are optional, even if they’re not the most beautiful detail in the frame.

Seatbelts and CPR signs serve the same purpose. They’re there because safety matters. And both are legal requirements.

In Australia, a CPR sign is required for all homes and businesses with a pool or spa. When selling a property in QLD, the owner must either provide a valid pool safety certificate before settlement, or formally notify buyers and the QBCC if one isn’t in place.

A compliant CPR sign forms part of that certification. It’s not optional. It’s essential.

So a nod to photographer Tynan Holmes for a sales campaign that didn’t just document a home, but captured it honestly. This shoot felt confident, considered, and real, exactly what great real estate photography should be.

📸: Tynan Holmes [] for Amir Prestige

At The Valle Casa, the outdoors feels like a continuation of the house.You step out and it doesn’t feel like “the backya...
22/02/2026

At The Valle Casa, the outdoors feels like a continuation of the house.

You step out and it doesn’t feel like “the backyard”. It feels like another living space.

From the terrace, the pool sits in Tunisian Pearl Travertine, calm and pale, edged with that graphic tile line that feels quietly nostalgic.

The dining zone is set into pale quartz gravel, framed by curved beds and layered planting. Butterfly bush, soft grasses, stepping stones cutting through the stone underfoot. It’s relaxed but intentional. You could host a long lunch here and never think about moving inside.

A little further on, the fire pit and rope swing create another place to land. Evenings out on the lawn. Kids drifting between the swing and the grass. Someone quietly tending the fire.

Nothing feels disconnected. The pool terrace runs into lawn, the lawn into dining, the dining into fire. Indoors and outdoors blend without a hard edge.

It’s the kind of home where entertaining happens naturally, and no one is checking the time.

📸 Tynan Holmes []

Steal from the Stylist // Ellie Watson X The Valle Casa The Valle Casa pool zone leans into that Mediterranean-meets-Aus...
19/02/2026

Steal from the Stylist // Ellie Watson X The Valle Casa

The Valle Casa pool zone leans into that Mediterranean-meets-Australian feel, pale stone, graphic stripes, and layers of green against the landscape. It’s relaxed but refined. A tight palette, natural materials, and pieces that feel good in the sun.

If you’re building your own Mediterranean-Australian pool moment, here’s the edit:

🌞Lounger & Umbrella in Monaco Black Stripe
🌞Incline Sunbed
🌞Tunisian Pearl Travertine
🌞Green & White Waterline Tile
🌞Sola Outdoor Shower Set
🌞Euro Summer CPR Sign in Sage

For poolside living, Ellie’s own pieces from and .juni fit right in. The Sea Salt silicone tumbler, monochrome cooler bag, and Ophelia one piece all echo the same restrained palette.

Earlier in the year Ellie Watson, her husband Alex, their two kids and Oaty the dog said goodbye to their Currumbin Vall...
17/02/2026

Earlier in the year Ellie Watson, her husband Alex, their two kids and Oaty the dog said goodbye to their Currumbin Valley home, The Valle Casa, and we couldn’t not give it a permanent spot on our feed.

Designed alongside architect Luke Holmes and built by Arluca construction, the home quickly became one of those projects that people bookmarked, saved, and kept coming back to. Mediterranean at its core, but softened for Australian living, it was also one of the earlier homes we saw fully embrace microcement in a way that felt warm, lived-in, and genuinely timeless.

The pool wasn’t treated as a feature tacked on at the end but rather expanding the indoor space. Framed by stone, timber and Queensland light, it feels like an extension of everyday life rather than a moment set aside just for weekends.

She’s an absolute stunner and no doubt the new owners love it just as much as we do.

Photographer: Tynan Holmes []
Property: The Valle Casa [], by Ellie & Alex Watson []
Designer: Luke Holmes Design []
Builder: Arluca Construction []
CPR Sign: Euro Summer Arch in Sage Green

15/01/2026

Better late than never. ✨

My soul very nearly left my body when this aired. First thought: I’ve absolutely spelt Casuarina wrong on national TV. Cue multiple replays (Marney at Pineapple Traders watching it back for me too!) and frantically opening old print files. Verdict: the sign was correct. My internal files were not.

Once that panic had subsided, the next spine-tingler was Darren Palmer (design icon), Karl Stefanovic (national treasure), and one of the customisable mid-century pool signs were all hanging out in the same shot. 🥵 A very background role, but still a photobomb of national icons nonetheless, and deserving of a place on the grid.

We love supporting YourTown, they do amazing work with their support services, especially Kids Help Line.

(yes, this post is late. But social media is one of my icks - however, I'm tying to be better in 2026.)

Do it like Darren. We’ve pulled together all the outdoor pieces from the current Darren Palmer X yourtown Prize Homes Xm...
15/12/2025

Do it like Darren.

We’ve pulled together all the outdoor pieces from the current Darren Palmer X yourtown Prize Homes Xmas giveaway into one character-filled moodboard.

Earthy, grounded tones layered with pops of yellow and red. Organic, but never boring. The kind of outdoor space that feels relaxed, considered, and ready for a good time.

The draw for the $5.8M house closes this Saturday, 20 December at 10pm AEST. Tickets are $15 and every one helps fund Kids Helpline.

Loved listening to Darren Palmer talk through the concept behind the current Yourtown Prize Home on the latest episode o...
15/12/2025

Loved listening to Darren Palmer talk through the concept behind the current Yourtown Prize Home on the latest episode of the Buying Gold Coast podcast with Matt Srama.

Darren described it as “not the white, blue dolphin-motif version of coastal. It’s not a Hamptons-style coastal. It’s more of a Cuban-Latin take on coastal, where you imagine yourself drinking a margarita somewhere.”

Reading through the Yourtown comment section is a reminder of just how many "coastal" phases we’ve all lived through. Palm Springs white breeze blocks, Hamptons white on white, coastal Mediterranean beige. And there's some confusion that colour is, in fact, a thing.

Earthy, fun, layered with natural textures. And honestly, once margaritas enter the chat, I’m sold. The whole house says, “this place is a good time.”

We’re stoked to be part of the styling on this one, custom-making a pool sign colourway to tie in with the outdoor palette.

The draw for the $5.8M house closes THIS Saturday, 20 December at 10PM AEST. Tickets are only $15 each and go towards funding Kids Helpline.

Get yours here: https://yourtownprizehomes.com.au/win-a-home/prize-draw-casuarina

Business at the front, party at the back ⚡️We’ve FINALLY got these bad boys online. Meet your new mid-century friend who...
01/12/2025

Business at the front, party at the back ⚡️

We’ve FINALLY got these bad boys online. Meet your new mid-century friend who’s a little two-faced (in the nicest possible way.)

CPR sign on one side and a Swim Club reverse you can customise. Made for glass pool fences and pool party people.

10 colours to choose from in Palm Springs colour pops to mid-century moody tones.

[FINAL DAYS] 🔥 TRAVERTINE is sold out, but there are still VERY limited amounts of Sage Green, plus some Santorini Blue,...
07/11/2025

[FINAL DAYS] 🔥 TRAVERTINE is sold out, but there are still VERY limited amounts of Sage Green, plus some Santorini Blue, and Monumental Black.

Sale ends Monday, unless sold out.

Minor imperfections, major vibes.

Mediterranean House Numbers now online at Pineapple Traders ✨
08/08/2025

Mediterranean House Numbers now online at Pineapple Traders ✨

Lots of goodies at 20% off at the Pineapple Traders EOFY sale! Use code EOFY25 to get your discount on absolutely everyt...
18/06/2025

Lots of goodies at 20% off at the Pineapple Traders EOFY sale! Use code EOFY25 to get your discount on absolutely everything - including our boutique pool signs! 👙🌞 Summer pools are made in Winter!

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