18/06/2026
Take a look inside New Balance’s new Grey store at QV Melbourne. Designed as a gallery-like retail experience, the space brings together the brand's most sought-after collections, collaborations and limited releases in an environment that feels as considered as the products themselves.
Working alongside Torca Projects, our team delivered the lighting design and supply, supporting a concept that puts product, materiality and customer experience front and centre. The result is a retail environment that feels premium without trying too hard—a balance that's harder to achieve than it looks.
A big congratulations to everyone involved in bringing this space to life. Great teamwork, great collaboration and a very cool project to be part of. 😎
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