Design Initial

Design Initial Live in the style and comfort you deserve, at truly affordable prices.

Established in 2004, Design Initial Furniture has showcased vast collections of internationally renowned home design furnishings. Our unparalleled commitment to quality is reflected in our entire product range, exhibiting unique aesthetics and hand-crafted excellence. Our primary in-house collections comprise of modern Italian furniture by Calligaris and the Norwegian-made recliners seat Stressles

s by Ekornes. Withstanding the test of time, both Calligaris and Ekornes were founded over 85 years ago. Whether you require luxury furniture such as intelligent dining solutions to be the envy of your guests, or a recliner chair that evokes warmth and comfort, Design Initial has the answer.

Breakfast. Deadlines. Homework. That one conversation that lasted until midnight. Stressless Laurel is built for all of ...
08/05/2026

Breakfast. Deadlines. Homework. That one conversation that lasted until midnight. Stressless Laurel is built for all of it, and it shows up beautifully every time.

Brisbane - Shop 2 / 27 Doggett Street, Fortitude Valley
T (07) 3854 1688, (07) 3358 2971
E [email protected]

Gold Coast - 40 Bundall Road, Bundall
T (07) 5530 1943
E [email protected]

Some names carry weight. Majesty lives up to every letter, a relaxer chair that wraps around you, holds you, and simply ...
07/05/2026

Some names carry weight. Majesty lives up to every letter, a relaxer chair that wraps around you, holds you, and simply lets you be. Manual or power, the choice is yours. The comfort is a given. Experience IMG Majesty at Design Initial.

Brisbane - Shop 2 / 27 Doggett Street, Fortitude Valley
T (07) 3854 1688, (07) 3358 2971
E [email protected]

Real comfort starts with real hands.Every Stressless chair is shaped, stitched, and finished by craftspeople who know th...
01/05/2026

Real comfort starts with real hands.

Every Stressless chair is shaped, stitched, and finished by craftspeople who know their craft inside out. From the curve of the wood to the tiniest seam, every detail is built to last, and to feel effortless the moment you sit down.

Comfort that’s earned, not made.

Brisbane - Shop 2 / 27 Doggett Street, Fortitude Valley
T (07) 3854 1688, (07) 3358 2971
E [email protected]

Gold Coast - 40 Bundall Road, Bundall
T (07) 5530 1943
E [email protected]

Some mornings ask a lot of you. This one gives something back. The Stressless Sunrise, Norwegian-crafted, perfectly cont...
30/04/2026

Some mornings ask a lot of you. This one gives something back. The Stressless Sunrise, Norwegian-crafted, perfectly contoured, and designed to make the first hour of your day feel like the best one. From $2,599. Experience it at Design Initial.

Brisbane - Shop 2 / 27 Doggett Street, Fortitude Valley
T (07) 3854 1688, (07) 3358 2971
E [email protected]

Gold Coast - 40 Bundall Road, Bundall
T (07) 5530 1943
E [email protected]

24/04/2026

Comfort makes space for creativity. When your body truly relaxes, your mind can finally wander — imagining, dreaming, and creating.

The Stressless Mayfair is now available through the Design Initial quick shipping program, so you can enjoy it sooner.

Brisbane - Shop 2 / 27 Doggett Street, Fortitude Valley
T (07) 3854 1688, (07) 3358 2971
E [email protected]

Gold Coast - 40 Bundall Road, Bundall
T (07) 5530 1943
E [email protected]

Kick back and make time for yourself. The IMG Nordic 60 Recliner turns “me time” into something effortless — sleek Scand...
23/04/2026

Kick back and make time for yourself. The IMG Nordic 60 Recliner turns “me time” into something effortless — sleek Scandinavian style meets plush, supportive cushions. Lean back, let the chair do the work, and sink into comfort in seconds. All this, without breaking the bank: $1999. One chair, pure relaxation.

Brisbane - Shop 2 / 27 Doggett Street, Fortitude Valley
T (07) 3854 1688, (07) 3358 2971
E [email protected]

17/04/2026

Pull up a Stressless dining chair and settle in. With seats and backs that move with you, every meal feels effortless. It’s more than dinner, it’s time to connect, laugh, and make memories that last.

Savour 20% off dining chairs, home office seating, and sofas, with 15% off everything else across the range.

Brisbane - Shop 2 / 27 Doggett Street, Fortitude Valley
T (07) 3854 1688, (07) 3358 2971
E [email protected]

Gold Coast - 40 Bundall Road, Bundall
T (07) 5530 1943
E [email protected]

Home isn’t about furniture. It’s about moments.The couch where you binge movies, the chair that catches your late-night ...
16/04/2026

Home isn’t about furniture. It’s about moments.

The couch where you binge movies, the chair that catches your late-night chats, the spot where little feet race across the floor, that’s where life happens. Stressless furniture isn’t just comfortable. It’s built for every laugh, hug, and quiet pause in between.

Featured picks:
Stressless Stella Sofa
Stressless Tokyo Recliner

Because comfort should never get in the way of memories.

Brisbane - Shop 2 / 27 Doggett Street, Fortitude Valley
T (07) 3854 1688, (07) 3358 2971
E [email protected]

Gold Coast - 40 Bundall Road, Bundall
T (07) 5530 1943
E [email protected]

Autumn Comfort, Made Easy. As the days get shorter, make your home cosier with up to 20% off Stressless favourites. Savo...
10/04/2026

Autumn Comfort, Made Easy. As the days get shorter, make your home cosier with up to 20% off Stressless favourites. Savour 20% off dining chairs, home office seating, and sofas, with 15% off everything else across the range.

Brisbane - Shop 2 / 27 Doggett Street, Fortitude Valley
T (07) 3854 1688, (07) 3358 2971
E [email protected]

Gold Coast - 40 Bundall Road, Bundall
T (07) 5530 1943
E [email protected]

09/04/2026

Upgrade Your Space This Autumn. Create a home you love this season.

Enjoy 20% off Stressless dining chairs, home office chairs, and sofas, plus 15% off the rest of our collection. Comfort has never looked so good.

Brisbane - Shop 2 / 27 Doggett Street, Fortitude Valley
T (07) 3854 1688, (07) 3358 2971
E [email protected]

Gold Coast - 40 Bundall Road, Bundall
T (07) 5530 1943
E [email protected]

Address

Shop 2/27 Doggett Street
Fortitude Valley, QLD
4006

Opening Hours

Monday 9:30am - 5pm
Tuesday 9:30am - 5pm
Wednesday 9:30am - 5pm
Thursday 9:30am - 5pm
Friday 9:30am - 5pm
Saturday 9:30am - 4:30pm
Sunday 10am - 4pm

Telephone

+61738541688

Website

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