28/09/2026
Desert Dreaming | Dubai – Where It All Began
Our final instalment of Desert Dreaming takes us right back to our roots. To Dubai, where it all began.
Dubai represents a chapter we will never forget. A time of extraordinary opportunities, invaluable lessons and moments that will stay with us for a lifetime. It taught us to trust our instincts, embrace the unknown and say yes to opportunities, even when they felt bigger than us.
While much of the world was shutting down during COVID, we were preparing to be part of one of the biggest events on the planet — Expo 2020 Dubai, which ultimately opened in 2021.
The experiences, relationships and opportunities that came our way helped shape not only our journey but the foundations of Wild Luxury Collection.
Dubai will always hold a special place in our story. It’s where we found our feet, pushed beyond our comfort zone and discovered what was possible.
Dubai Dreaming is more than a fragrance. It’s a tribute to where we began, how far we’ve come and the opportunities that changed everything.
For this collection, we chose Silk Oud — a fragrance that captures the richness, warmth and unmistakable luxury of Dubai. Deep, sophisticated and beautifully layered, it’s our interpretation of a city that left a lasting impression on us and continues to inspire everything we create.
Images Ben Milward-Bason Iyad Mustafa Bek Kapanen