Lucy Loves Charlie Flowers

Lucy Loves Charlie Flowers We're an iconic flower shop that provides beautiful bespoke floral designs for all occasions!

25/10/2025

Snowball viburnum, hydie & Andromeda
What a combo 🩷

Arch installation for Audrey 💛💛💛
25/10/2025

Arch installation for Audrey 💛💛💛

Hey all! We have finally got a date we can clear everything out of our beautiful old florist post the tragic event of th...
20/03/2025

Hey all!

We have finally got a date we can clear everything out of our beautiful old florist post the tragic event of the fire. This Saturday from 11.30am we will be clearing out the whole shop. This is going to be a huge job. 🔥🚒

We have a storage locker we will need help transporting some stuff across and sorting out what needs to be thrown out (assuming majority of the stock will have water/ smoke damage).
We will be working all day from 11.30 so any hand given will be much appreciated even if it's just for half an hour or so.
We will meet out the front of 144 Auburn road.
This is a time where we are hoping the support of the community can help ease this load a little bit.

Lucy loves Charlie has been around for over 30 years and we are hoping to keep it going with the support of the community ✨✨

Take us back to peony season 💕💕💗
28/01/2025

Take us back to peony season 💕💕💗

Bright and colourful tablescape 🌸✨♥️
28/01/2025

Bright and colourful tablescape 🌸✨♥️

Coming soon 👀😍🫢
22/01/2025

Coming soon 👀😍🫢

Wooo we are back open operating from 142 Auburn Rd Hawthorn! If you have sent us a wedding enquiry please be patient as ...
14/01/2025

Wooo we are back open operating from 142 Auburn Rd Hawthorn! If you have sent us a wedding enquiry please be patient as we get back to you 💖💖

Our phone is temporarily not available as well from the fire we didn't realise the damage until today. Until we get a new phone please email or dm us for all enquiries ✨✨✨💐💐

Wow! What can we even say? We were confronted by the biggest moment of surrender and letting go. Just before New Year's ...
10/01/2025

Wow! What can we even say?
We were confronted by the biggest moment of surrender and letting go. Just before New Year's we were called down to our beautiful retail shop up in flames.

Such mixed emotions of watching everything we have worked so hard over the past 4 years for up in flames with nothing we could do.

We are overwhelmed by the amount of support from the community and friends during this difficult time.

Being a small business is hard enough but life will throw you curve balls sometimes and we are channeling our energy into keeping Lucy Loves Charlie alive. This isn't a death it is a rebirth ✨✨🌸

What does this mean for us going forward?
Fortunately we have our wedding and events space that we will now be operating our retail store from temporarily until we know what to do next.
We will still be doing deliveries across Melbourne from this date.
We will reopen from here on Tuesday 14th of January.

What does this mean for weddings and events?
If you have a wedding or event booked with us don't fear! As we have our wedding and events shop we will still have the capacity to juggle both for now in that space.
Until further notice if you have a consultation booked with us these might need to be transferred to online or we will set up in an alternative location. We will keep you posted.

At the moment we aren't allowed into the premises of the burnt shop. Once it's fully cleared as being safe we will be reaching out for help to clean up. Thank you to those who have reached out to offer with this.

Big love ♥️
Juliette and the rest of the team at LLC

03/01/2025

Hey all,

As some of you may be aware on the 29th my shop was affected by a suspicious fire that burnt three shops along Auburn Rd.

A lot of you know how much work and passion Ive put into this business so to be called down to watch it be up in flames was incredibly heart breaking. It was a big surrender moment of letting go.

Now we strive to power through this tragic event and are brainstorming what's next. Obviously being a small business there are a lot of costs that will need to be covered.

I am calling on community support to save Lucy Loves Charlie Flowers. Whatever you have to offer would be so appreciated.
Below I have attached our go fund me.

If you don't have money to contribute but want to help save this beautiful florist that's been around for 30 years we will definitely need a hand cleaning and moving everything. Leave a comment if you would like to get involved.

Big love,
Etty ❤️

https://gofund.me/d51c06bd

Need a last minute Christmas gift? We still have a few poinsettias available in store for purchase. You can also give us...
23/12/2024

Need a last minute Christmas gift?
We still have a few poinsettias available in store for purchase. You can also give us a call to organise these for delivery ♥️🌸✨🌲

Wow! ❤️❤️❤️What an amazing group who came along to our Christmas wreath workshop on Saturday. So inspiring to see everyo...
19/12/2024

Wow! ❤️❤️❤️
What an amazing group who came along to our Christmas wreath workshop on Saturday.
So inspiring to see everyone's artistic flare come to life 💅✨
Check out the incredible wreaths that were created! ✨🍄🌲

Address

144 Auburn Road Hawthorn
Melbourne, VIC
3122

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 9:30am - 4:30pm

Telephone

+61398185184

Website

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