Gaudy and Prim

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Gaudy and Prim RESTORE, ENRICH, ADORN

15/04/2026

The bo***ir is calling…come in and see our beautiful collection of nighties,robes and pyjamas in our Fitzroy bo***ir. All natural fibers, ethically sourced materials and 100% fare trade - now that’s sexy.

Lucamar Baalm is back in the shop and we’re very happy about it 🖤It’s rich, super nourishing, and works on just about ev...
13/04/2026

Lucamar Baalm is back in the shop and we’re very happy about it 🖤

It’s rich, super nourishing, and works on just about everything — dry hands, beards, skin, even keeping tattoos looking fresh.

Made with beautiful, simple ingredients like Australian lanolin, h**p seed oil, shea butter and beeswax, it really does what it says without any fuss.

We love it and you will too!

11/04/2026

You will fall in love again and again with our Hand-Embroidered Velvet Suzani Jackets.

A true celebration of craftsmanship, each piece is intricately hand-stitched using the traditional Suzani technique—making every jacket completely one of a kind.

Crafted with a premium velvet outer and 100% cotton lining.
One size, best for UK 8–16.

Subtle variations in pattern and color make your piece uniquely yours.

07/04/2026

Why settle for mass-produced when you can wear a story?

Our Hand-Embroidered Velvet Suzani Jacket is a celebration of craftsmanship and soul. Each piece is intricately hand-stitched by skilled artisans using traditional Suzani techniques—no two are ever the same.

Crafted from premium velvet with a soft cotton lining, this is wearable art designed to stand out.

One size (best fits UK 8–16)
Uniquely yours, always.

There’s something so effortlessly romantic about the Radha Rani – 50s Dress in Florence. A true nod to vintage femininit...
25/03/2026

There’s something so effortlessly romantic about the Radha Rani – 50s Dress in Florence. A true nod to vintage femininity, it feels like stepping into a sunlit afternoon, where elegance is second nature and getting dressed is a ritual in itself.

Crafted from breathable cambric-weight cotton, this timeless silhouette features a flattering empire line, soft box pleating, and the kind of thoughtful details we love—like side pockets (because of course). Cap sleeves, a gentle V neckline, and a beautifully shaped back complete the look.

Designed in the Yarra Valley and ethically made in India, it’s a piece to wear, love, and return to again and again.

Address

259 Smith Street, Fitzroy
Melbourne, VIC
3065

Opening Hours

Wednesday 11am - 5pm
Thursday 11am - 5pm
Friday 11am - 5pm
Saturday 11am - 5pm
Sunday 12am - 4pm

Telephone

+61394164878

Website

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