25/03/2026
Every finish in this project was chosen with one thing in mind: the market.
When working on townhouse developments, design decisions carry weight beyond aesthetics. Each material, colour, and finish needs to be intentional , balancing visual appeal with commercial viability.
For this Cranbourne development, we worked across four townhouses, with a mix of properties being leased and sold. This meant our focus was on selecting finishes that:
• Align with what the local market expects
• Remain cost-effective and within budget
• Offer durability and low maintenance for long-term performance
• Still deliver a cohesive, considered aesthetic across all dwellings
Before selecting any finishes, we researched the local area to understand what’s currently being offered, ensuring we weren’t overcapitalising, while still positioning the homes competitively within the market.
This is the difference between simply designing a space… and designing a development with purpose.
When your design aligns with the market, you’re not only creating homes that look beautiful, you’re making strategic decisions that support stronger returns and a more successful outcome for the project.
At ML Interior Design, we work with developers who value this level of thinking, those who understand that great design is both creative and commercially strategic.
If you’re planning a development and want to ensure your finishes are working with the market, not against it, I’d love to connect.