08/08/2026
BROADWICK SOHO | Winter reflections.
Winter has a way of reminding me of the places that changed the way I think about design.
This year, while in London, I spent a few days at Broadwick Soho. I left with pages of notes, countless photographs and a renewed appreciation for interiors that are unapologetically expressive.
Some places inspire because they’re beautiful. Others inspire because they challenge the way you see.
Designed by Martin Brudnizki, Broadwick Soho is layered with confidence. Colour, pattern, lacquer, upholstery and beautifully crafted details coexist effortlessly, creating interiors that feel joyful, immersive and deeply considered.
It reinforced something I often return to in my own work. Maximalism isn’t about adding more. It’s about ensuring every layer has purpose, every detail contributes to the whole and every decision creates feeling.
But what stayed with me most wasn’t just the interiors. It was the experience.
From the moment we arrived, we were welcomed by Sherwin, Broadwick Soho’s doorman, whose warmth and professionalism set the tone for our stay. Impeccably dressed and quietly attentive, he embodied everything Broadwick Soho represents, making every guest feel genuinely cared for without ever overstepping.
That same level of consideration extended throughout the hotel. The service felt intentional, the food was exceptional and every interaction reflected the same attention to detail as the interiors.
As designers, we often speak about creating homes that make people feel something. Broadwick Soho was a reminder that memorable design extends beyond what we see. It lives in the atmosphere, craftsmanship, rituals and the people who quietly shape the experience.
Travelling isn’t about collecting ideas to replicate. It’s about broadening your perspective and refining your eye, and of course, coming home full of inspiration and energy to incorporate not only into your designs, but into your lives.
