30/09/2026
Fast-casual dining had already become hugely popular in Australia: burgers, burritos, salads, counter service. KFC wanted a piece of that market with young urbanites in Sydney, and we were roped in to design new stores that would test their refreshed identity â new menu, branding, and communications â under the project name Urban 2.0, a first for Australia.
Teaming up with Designworks on brand and graphics, we built a new fast-casual concept from the ground up for KFCâs first Parramatta store â warm plywood, charcoal metal, and their signature bold red used in unexpected areas, from grout lines to pendant lights. This concept, along with a second store we completed in Manly (the smallest KFC in the Southern Hemisphere!) was a huge success, and has since rolled out into other urban centres across Australia!
Builder: Lanskey Construction
Brand & graphics: Designworks
Wall cladding (plywood): Designer Ply
Wall tiles: Calibre Concepts
Back wall (black Colorbond): STRATCO Trade - ACT/NSW
Stone benchtop: Laminex Sydney / Essastone
Banquette seating fabric: Baresque
Vinyl flooring: Forbo Flooring Australia
Metal sheeting: Locker Group
Paint: Dulux Australia
Bar stools: Curious Grace
Fable chair: Cafe Culture
Outdoor furniture: Tait | Outdoor Furniture