03/10/2026
I never had Instagram before I started The Colour Club.
When I opened a kids’ art studio, I assumed part of marketing it would be showing happy kids having a wonderful time. I had permission from parents to take and share photos, but even with that permission, it was something I never felt completely comfortable with.
So I started playing with filming differently.
Then one of my Reels reached more than 6.5 million people.
And that number genuinely freaked me out a little.
Suddenly I could picture the scale of the audience on the other side of my phone and I was incredibly grateful that the children in that Reel weren’t identifiable.
These days, when I film a kiddo showing me their artwork, I’ll often ask them to hide their face. And I’ve found myself explaining it to them the same way over and over:
“Your face belongs to you. You get to decide who sees it, not me.”
And I think that sentence probably explains my position better than anything else could.
I can have permission from a parent. But for my business, this feels more aligned with what I believe about kids, autonomy and the internet.
And the lovely surprise has been that it really hasn’t affected my reach much.
People still stop to watch little hands make things. They still love the wild ideas, the experiments, the mess and the proud artwork reveal.
So 6.5 million people are very welcome to admire what our kiddos create.
They just don’t need to know what the artist looks like. ❤️