18/09/2026
Where the Christmas Buddies magic began ๐โจ
Our designer Emily takes us behind the scenes of bringing this special theme to life โ from those very first hand-drawn sketches, to the digital illustrations, adding colour and personality, and finally seeing each little buddy become part of our Christmas collection.
From our carousel and Christmas box, to the Santa Cam, tee and romper, every design started with a little idea and was brought to life with so much thought, care and love.
Because we believe the most magical Christmas pieces are the ones that become part of your familyโs memories โ the outfits they wear, the traditions you start and the little keepsakes you bring out year after year. ๐ค
And of course, Emily has a favourite buddy of her own๐ฅน
Weโd love to know โ Which Christmas Buddy is your favourite? ๐โจ