What are the opening hours?

Monday 10am - 4pm Tuesday 10am - 4pm Wednesday 10am - 4pm Thursday 10am - 4pm Friday 8am - 5pm Saturday 8am - 5pm Sunday 8am - 5pm

Sub.Subtle Studio

Home
Australia
Sydney, NSW
Sub.Subtle Studio

Hi, I'm Gemma 👋
I'm a Sydney wedding florist that creates the vibe that uniquely reflects you!

22/09/2026

Some of my favourite things I’ve ever made started with “just do your thing.”

I’ve been going through loads of photos from past weddings, shoots and events lately and there are some things I have a real longing to make again.

Not necessarily exactly the same.
In fact, probably not….

I normally have a general idea in my head before I start making something. I know the colours, the vibe, roughly where I think it’s going.

And then I start making it and… it kind of becomes its own thing?

I’ll add something weird.
Take something away.
Change my mind completely.

And most of the time, I end up liking the finished thing WAY more than whatever I had pictured in my head.

Looking back at all of these, I realised they had something in common.

The brief was there. The colours were there. I knew what my client liked and what we were trying to create.

But then they essentially said “you do you boo” and let me run with it 💁🏼‍♀️

And goddddd I love that freedom.

Because I think that’s where I make my best stuff.

So yes, I would LOVE to make all of these again.

Would they look exactly the same?
Probably not.

But if you see something in here that makes you want to give me a brief and then let me cook?

Please do 🌹

18/09/2026

A couple of months ago I wanted to burn my entire business to the ground.

Not literally. The studio is a rental and I would like my bond back eventually…

The confusing part was that I absolutely adored my clients.

I loved their weddings, I loved making their flowers and I loved the people I was getting to work with.

I’d just spent years adding more and more to my business because I thought that was what growth was supposed to look like.

More services. More detailed design work. Bigger weddings. Bigger budgets. A bigger minimum spend.

Eventually I realised I’d made my job enormous and pulled myself away from the bits I was actually really bloody good at.

So I stripped it back.

And this is what working with me looks like now.

🌹 Flowers for weddings + events of all shapes and sizes, with no minimum spend.

🪩 Styling with my own growing collection of hire pieces.

🌹 And for the weddings and parties that only need a few things, (bouquets, buttonholes, bud vases + arrangements) you can order online.

Basically, more flowers. More fun stuff.
Less trying to be everything to everyone.

Come work with me - links are where you’d usually find them 👆🏻

17/09/2026

When Allegra Hartford Davis called me and said, “I have an idea…” I was already pretty sure I was going to say yes.

The idea?

Sydney’s first boutique marriage registry office.

And I was like… well DUH. Obviously sign me up immediately.

What felt like a day later, she had pulled together a bunch of very talented people for a dreamy shoot and I got to see the whole thing come to life.

And honestly, it’s SO BEAUTIFUL.

Parquetry floors, stunning wall paneling, draped curtains and marble plinths and custom made “something blue” chairs.

This is exactly the kind of thing Sydney needed. Somewhere you can get dressed up, grab your favourite people, get married somewhere beautiful and make a proper day of it without having to make it a whole thing.

The best part? You can book the whole thing online (including flowers from yours truely 🌹).

The Courthouse Registry go and book immediately!

13/09/2026

Iconic location.

Iconic couple.

Iconic photos by Elliott Kramer - Sydney Wedding Photographer

And some pretty fabulous flowers (if I do say so myself) 💜🩵

Hurry up hydrengea season, I am soooooo ready for you 🤗

13/07/2026

This is the kind of stuff I spend way too much time thinking about 😂

Not because I expect anyone to walk into a wedding and say, “Wow... those candles are lined up beautifully.”

But because all those little decisions add up.

Individually they don’t seem like much.

Together?
They’re what make a space feel really bloody good.

It’s the kind of thing you don’t always notice... but you’d definitely notice if it wasn’t there.

09/07/2026

My therapist would argue there are many more than 4 tabs at any given time.

But these are the ones that influence everything I do around here.

The flowers I design, the advice I give, and the way I think about celebrating.

Welcome to my brain 👉🏻

A florist should be more than someone who crams your wish list into a number.

They should help you figure out whether it’s the right wish list in the first place.

Somewhere along the way, we started acting like wedding stress was inevitable.

I don’t think it has to be.

My favourite couples are the ones who stay curious, keep an open mind and remember why they’re planning the day in the first place.

Turns out, they’re usually the ones having the most fun too.

Atmosphere is what happens when lots of thoughtful little decisions come together.

The flowers, the lighting, the music, the food... they all quietly encourage people to relax, start conversations and stay a little longer.

That’s the kind of party I want to help create.

As you get older, life gets busy.

People move away, have kids, change jobs and catch up becomes harder to organise.

Weddings, birthdays and milestone moments become some of the few times everyone ends up in the same room.

That’s worth celebrating.

Thanks for crawling my browser for a hot minute.

Glad to have you here ❤️

03/07/2026

Swifties, I come in peace. ✌🏻

Genuine question…

Do celebrity weddings inspire you, or make you question your own wedding plans?

02/07/2026

I have the GREATEST story to tell about this wedding.

Was it great at the time? Absolutely not, my heart actually nearly beat out of my butt hole if I am so honest with you..

Do my couple know this happened? I’m pretty sure no, so HI lovers if you’re reading this, this actually happened on your wedding day 😂🤦🏼‍♀️

So my beautiful right hand gal Brookie and I were staying in Shoal Bay for this wedding and we arrived the day before.

The Airbnb we were staying at was run by this lovely lady who let me use her very cool garage for storing the flowers overnight. (*Cool as in temperature - it was just a very normal garage haha).

The morning of the wedding we packed the van with all the reception flowers, left the ceremony flowers in the garage to keep the flowers cool.

We made our way over to the space for bump in and were having a fabulous time fuelled by coffee and an epic playlist.

My spidey senses must have been tingling because I thought… “let’s go back a little earlier to pick up the flowers for ceremony bump in - can’t hurt having some spare time…”

Well.. it’s very good we did that because when we got back the Airbnb and opened the garage door, guess what was in there?

NOTHING.

Squat diddly.

Not even a petal in sight.

When I say my soul left my body in that moment, I really mean it.

What do you mean all my flowers were gone?!

We ran around frantically knocking on every door we could.

I blew up the Airbnb hosts phone which no answer every single time.

While simultaneously trying to google every local florist to see if we could somehow source new flowers in an hour - EEEEK!

When finally, the downstairs neighbour answered and they had all of our flowers sitting in their house 🙃🙃🙃

We couldn’t believe it.

They helped us load the van and off we left ready to bump in for ceremony (swipe through proof we made it 😂)

In all my wedding career, I’ve had backup plans for many things but I can honestly say this was not one I would have ever thought would happen 😂

Moral of the story… always take your flowers everywhere you go? Or just don’t trust the garage at your airbnb.

Photos by: Alexander Bradley - Photographer

29/06/2026

On James and Jordan’s wedding day, it felt like my two best friends were getting married and I’d only met them 6 months prior.

They were planning a 30th birthday turned surprise wedding and it really was the most exciting thing to watch unfold.

We renamed all our correspondence to 30th birthday party on the off chance people would see any messages - it was like a secret squirrel mission that I was lucky enough to be in the inner circle for.

Then on the day, I got to meet their whole crew. Friends and family, all just as friendly and welcoming as the boys were since our first conversation together. Literally a room FILLED with love.

The brief was “we want it to feel like a birthday party but obviously it’s our wedding day too” so we went a little extra to make the incredible view at their venue pop.

And then there was the vendor team… just 10/10 legends all round. Getting to spend the day with your creative pals is one of the best parts of this job.

Feast your eyes on day FOUR of posting my work on past events so you book me for your future ones ✌🏼

Photography: Samantha Heather | Wedding + Family Photographer
Content: YOUR ROMANCE | WEDDING CONTENT CREATION
Catering: The Blonde Butler Catering
Entertainment: Kalin & Magician Sydney | Cameron Leo | Corporate Mentalist & Magician
Celebrant: Elle Bowles
Venue: Tamarama Surf Life Saving Club

27/06/2026

Day three of posting my past events until you book me for your future event 🌹

I wanted to put some really beautiful romantic music with this that would give you goosebumps when you swiped but to be honest the chats in all these videos are just too good to mute.

This was such a special day for Claire and Nick, they were such fabulous humans to work with and I got to spend loads of time with the queen Allegra Hartford Davis ❤️

Pairing this navy blue throughout their day just really made the flowers pop (as noted in the audio 😂).

We moved this whole installation over to the reception space for the evening - two vans needed for safe transport and loads of muscles 💪🏼

Can we just take a moment for those ribbons perfectly fluttering in the wind 🤗

Address

Sydney, NSW

Opening Hours

Monday	10am - 4pm
Tuesday	10am - 4pm
Wednesday	10am - 4pm
Thursday	10am - 4pm
Friday	8am - 5pm
Saturday	8am - 5pm
Sunday	8am - 5pm

Website

https://www.subsubtlestudio.com/

Alerts

Be the first to know and let us send you an email when Sub.Subtle Studio posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Sub.Subtle Studio:

Want your business to be the top-listed Interior Service in Sydney?