28/09/2026
Two firsts in one for Under Armour đOpening their first-ever Montana USA store AND launching the new UA Sports House store concept.
Location was everything for this new UA Sports House concept. While this is Montanaâs first Under Armour store, it already had massive ecommerce demand across the state. Situated just 1.5 miles from Montana State University, the Bozeman UA Sports House will be a much-needed community hub for passionate students, athletes and alumni.
The new retail concept blends premium brand storytelling with accessible, outlet-level value in one store. As customers approach the store, theyâre met with the latest performance products, framed and displayed within Under Armourâs signature logo fixture. As they move on through the store, it transitions to offering a broader assortment of ranges and price points.
Congratulations to Megan, Henry, Pill, Jorge and all the Under Armour Team! We loved working with you and we canât wait to see how the local sports community makes it their own.
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