22/09/2026
A perfect blend of warmth and edge, achieved through carefully selected colour choices that add depth and character to the space. With warm tones and rich textures, the store feels inviting while maintaining a sleek, modern coastal style.
Injecting coastal fun into the JAG Bondi Beach store is key to grounding the space in its local context. It resonates with the Bondi lifestyle while still aligning with JAG’s brand aesthetic. With an existing shopfront in place, alternative ways were used to reference the JAG brand colour, in ways that bring a sense of fun, and sympathetic to the Bondi Beach location.
