Beautiful Things By...

Beautiful Things By... You’ve found Beecroft’s favourite homewares & clothing store. We are quirky, quality and a local icon

This is an “Are you serious??” sale. I have a lot of summer clothing coming so it’s time to say goodbye to the last of t...
23/09/2026

This is an “Are you serious??” sale.

I have a lot of summer clothing coming so it’s time to say goodbye to the last of the bestsellers from winter and early spring.

All those lovely things on the rack outside are 50% off their already reduced prices.

Yep — they are HALF of whatever the discounted price is.

Time to grab the things you’ve been keeping an eye on because they are all now half as much.

Enjoy!

~ emma 🌷

New Zealand’s warmest fabric knits into the prettiest fingerless mittens. Most of my customers opt for fingerless gloves...
27/08/2026

New Zealand’s warmest fabric knits into the prettiest fingerless mittens.

Most of my customers opt for fingerless gloves or these mittens.

That way we can still text, eat, pick things up … and feel the silky soft wool mix under our fingertips

☁️☁️☁️

Come & see all the colours.

~ emma 🌷

Yay! New Liberty lawn hankies for everyone who (like me) uses them. And gifts them. (They are pretty folded inside a car...
18/08/2026

Yay! New Liberty lawn hankies for everyone who (like me) uses them.

And gifts them.

(They are pretty folded inside a card.)

Tana lawn, the silky cotton that Liberty uses as a canvas for all its glorious prints, has African heritage.

Tana lawn (‘lawn’ refers to a fine cotton) came originally from Ethiopia.

Tana lawn is the finest cotton possible because it naturally has very long fibres.

The longer the fibres in cotton, the softer the finished fabric. It’s also more durable because there are fewer breaks and joints created during spinning.

So the naturally long-length Ethiopian cotton was imported by the Liberty company. They loved it for their luxury fabrics, and they named after Lake Tana in the country where it came from; Ethiopia.

On their website, Liberty explains how important the Ethiopian cotton was for their business:

“Back in the UK the silk-like threads were spun into lustrous form, printed with colourful ink, and turned into a material that would change the textile industry forever.

“… hundreds of new Liberty prints [are created] every year, which are then catalogued and added to the brand’s vast 50,000-strong print archive – a priceless design resource protected and maintained by the in-house archivists. These designs are printed on a variety of textile bases, with Tana remaining the brand’s most beloved and bestselling signature.”

Ethiopia still grows a lot of cotton. In fact, at least one of the varieties of cotton (known as Gossypium herbaceum) probably originated in the area.

The Tana lawn that Liberty now uses is grown in India, Egypt and the US.

Knowing the history of a fabric and manufacturing process is so cool.

Having that knowledge increases my wonder at human creativity so much.

And my love of Liberty hankies!

~ emma 🌷

🌸 Look as good as you feel in today’s late winter sunshine. My jacket from IVKO is cotton jacquard. Exquisite quality we...
08/08/2026

🌸 Look as good as you feel in today’s late winter sunshine.

My jacket from IVKO is cotton jacquard. Exquisite quality weave.

I’ll send yours via post — or come & see my whole range in the store.

~ emma 🌷

Happily celebrating Friday — with camellias from a customer’s garden. Thank you Robin 🌷💕🌷
31/07/2026

Happily celebrating Friday — with camellias from a customer’s garden.

Thank you Robin 🌷💕🌷

🍒 My pretty pink and green store in Cherrybrook has closed. It feels a bit heartbreaking. But life is teaching me how to...
27/07/2026

🍒 My pretty pink and green store in Cherrybrook has closed.

It feels a bit heartbreaking. But life is teaching me how to put it back together with Japanese kintsugi gold glue 💔

Kintsugi — the art of using tree sap dusted with gold to repair broken pottery — is a whole Japanese philosophy about finding value and beauty in things that are impermanent and broken.

That way of mentally stitching yourself back together after you try something and fail is feeling very relevant to me right now haha!

In opening a store in Cherrybrook, I wanted to invest in people: an exceptional team of women running a shop that championed in-person quality, beauty and love.

I wanted to see if I could create a place which felt magical — richly restorative for everyone who came in.

I wanted to offer an alternative to soulless clicking online.

I wanted to make shopping locally about pleasure and human connection, rather than just about acquiring more stuff.

And I did it!

Cherrybrook was all of those things for everyone who worked there, and everyone who stepped across the pretty tiles and in through the big green glass door.

But sales were too low to keep that lovely door open. So I’ve made the hard call to close it.

The Beecroft store continues. So if you loved everything Cherrybrook stood for and stocked, come and see me at Shop 2 in the arcade at lil ol Beecroft.

Pretty green & pink Cherrybrook store may only have flown for a brief time, but what a ride, huh?

It was an exciting experiment.

What a hugely beautiful and joyful thing we all tried to do together.

We only get one shot at life. Curiosity and courage are muscles worth flexing, in my humble opinion.

~ emma 🌷

CIRCLE SCARVES | They’re back! And they’re beautiful. Two prints. Both easy to wear over & over. Now.Come & see which yo...
14/07/2026

CIRCLE SCARVES | They’re back! And they’re beautiful.

Two prints. Both easy to wear over & over. Now.

Come & see which you love the most.

~ emma 🌷

Happy Friday! Little teapot is wearing her new dress to celebrate. Her pomegranate ensemble (make sure you pronounce ‘en...
19/06/2026

Happy Friday! Little teapot is wearing her new dress to celebrate.

Her pomegranate ensemble (make sure you pronounce ‘ensemble’ with a French accent) was created by Laney Tea Cosies

Laney made little pot the outfit in which she debuted at the Beecroft shop.

It’s quite famous; it’s all flannel flowers and foliage.

This new one is lined with red and has a rich green exterior.

I bought it for a friend’s teapot actually, as a birthday gift, but it fits mine so well …

Ahggggg … Don’t you hate it when you buy a friend something really, really great so it is terribly difficult to give it to them??

Tea cosies spark joy.

I feel uplifted. And thirsty.

Time to put the kettle on.

🫖🫖🫖

~ emma 🌷

Sale time brings out the silly!Come & enjoy it all with me & the team at Beecroft & Cherrybrook. 👍 30% off most clothing...
18/06/2026

Sale time brings out the silly!

Come & enjoy it all with me & the team at Beecroft & Cherrybrook.

👍 30% off most clothing
👍 30% Taratata jewellery
👍 50% off your second pair of Samantha Abbott handmade glass earrings

~ emma 🌷

Sale on in both stores 🏷️30% off just about all clothing. I’ll be at Beecroft Thursday and Friday. On Saturday and Sunda...
18/06/2026

Sale on in both stores 🏷️

30% off just about all clothing.

I’ll be at Beecroft Thursday and Friday.

On Saturday and Sunday I will be at Cherrybrook to help you find what you need.

And so will Lisa, Tricia, Michelle and Jessica

💜♥️💙💛💚🧡🩵🤎

We can’t wait to share beautiful clothing and gifts with you & your friends.

~ emma 🌷

Address

Beecroft, NSW

Opening Hours

Monday 9:30am - 5pm
Tuesday 9:30am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9:30am - 3pm

Telephone

+61403589722

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