28/07/2025
💭1. Fear of “cheapening” the brand
Many florists are selling handcrafted, emotional, often one-of-a-kind work.
There’s a belief that discounting somehow diminishes the "value" or "luxury" of the experience.
But in reality, sales don’t cheapen your work when done well, they "increase urgency, reward loyalty, and bring in new customers" who might become repeat buyers.
💸2. Profit margins are tight
Flowers aren’t like T-shirts, and never old stock lying around. They’re perishable, seasonal, and often expensive to source.
Many florists feel like there’s just "no room" to offer a discount and still make money.
But the truth?
→ Most florists haven’t run the numbers properly.
→ A well-structured sale with "clear limits" (on time, stock, and offer) can still be profitable and give you a cash injection "when you need it."
🤯3. It feels chaotic
Running a sale can feel like one more thing on a never-ending to-do list.
Florists are busy making magic with their hands, the idea of building a promo strategy, designing tiles, writing captions, and doing the whole marketing push? It seems like a lot.
"That’s where a plan matters."
Sales don’t have to be scrappy. You can make it structured, intentional, and repeatable.
😬4. Fear of no one buying
This is a big one.
So many florists avoid running sales because they’re afraid they’ll put in all the effort… and no one will buy and they’ll have heaps of flowers left over.
So it feels safer to do nothing than risk the “failure.”
