27/04/2026
Twelve years ago, today, on Monday 28th April 2014, we arrived to opened String & Salt for our first day of trade. Hanging on our door, we were greeted by a little gift. A small carved elephant, it's trunk raised for luck, with a simple note wishing us good fortune for our new business.
A simple gesture. But a gesture far more powerful than the gifter may have every realised.
Someone believed in us. Someone wanted us to suceed. Someone cared.
The sense of nervousness eased.
Then customers came through the door. They wanted to buy things. They spent their money with us. They trusted us. They believed in us too.
Twelve years later, so much has changed. There has been so many ups and downs. So many cuts and bruises. So many little successes and wins. So many times of doubt and fear...but one thing has never changed.
Every single day since that first day, when we have opened our doors, our community has continued to walk through them and continued to support our business and the things that we do and offer.
So on this day, our 12th birthday, it is a good day to say thank you...but we are truly thankful every single day, for every single customer who chooses to spend their money with us...from a small bag of spices, to your dream cooker, to booking a place at a class. Without you, we would not be here today. Thank you.
We would also like to recognise our amazing friends and family who have always had our backs...been our muscles to move things; held paint brushes and rollers; lent hands to build things to help us save money; looked after the girls to make life easier; or were just there to offer a shoulder and an ear. Thank you for believing in us.
Our staff...all 57 of you...we are so incredibly grateful for your effort and commitment. Every single one of you has treated our business like more than just a job. We could not ask for more. We couldn't do it without you. Thank you.
And that little elephant...it still gives us strength every day. It reminds us that people care. That our community cares. That someone believed in us way back then and we owe it to them to give it our best shot.
Thank you.
Love Mich, Dave, Poppy & April xoxo
