04/02/2026
In form, it resembles the twin echoes of Lake Lou in bustling places; But in essence, their deeper similarity lies in an "engineered romance":An almost paranoid obsession with "reconstructing complex systems based on the principle of primary nature."。
This attribute makes them always in a state of leading "other people can't see the taillights," and even is often misunderstood.
Although both practitioners of the principle of primary nature, the paths to their arrival are very different.
Luehu's brain is Luo San, whose MBTI is INTP, which explains his almost gifted grasp of "first principles" - a kind of genius intuition.
And Benchen S1's brain, Bei Hao Jia, chose a more believable way:C2M model(Customer to Manufacturer)。
If first principles are the world view of Berchen S1(Firmly believe that houses should return to the very nature of residence), then the massive data in the C2M model is its methodology.
Although both practitioners of the principle of primary nature, the paths to their arrival are very different.
Luehu's brain is Luo San, whose MBTI is INTP, which explains his almost gifted grasp of "first principles" - a kind of genius intuition.
And Benchen S1's brain, Bei Hao Jia, chose a more believable way:C2M model(Customer to Manufacturer)。
If first principles are the world view of Berchen S1(Firmly believe that houses should return to the very nature of residence), then the massive data in the C2M model is its methodology.
First nature is "first," the beginning of things.
To be timeless, the Berchen S1 must answer a fundamental question:
What is the beginning of a good life?
Is "lot is king"? Or on smaller niches, constantly redoing additions and inversions - lofts, clubhouses, halls, stone, wood finishes, expensive chefs, increasing and changing locations of lighting halls?
Given these current standard answers, it seems that no one cares more about "living well" than about "value having to be seen."
The real estate industry has been galloping for two decades, and this solid set of explicit values is viewed by developers as a mantra because it is always based on the developer's perspective, not the people who live there.
The beginning of every project is never "well lived," but rather, whether it's a good deal or not.
Everyone knows what's wrong.
So, in Chengdu King Road lot, Jinrongcheng, Berchen S1 chose the "difficult and correct" road, the "live well" to do again.
Just like when Zuo Hui reinvented the agency business.
As a result, some products have been produced that are very worth the fine print.The "Béché phenomenon"。
The peer group is trying to figure out how to make the stone more gorgeous, how big the light hall is more impactful, it is studying what parameters of glass performance are better, what materials the facades can make the house withstand the erosion of time, and whether the people who are lazy to drink water are lazy or trouble.
The market is roaring home rates, fighting real pain points that can only be felt after a stay, turning "noise" and "comfort"suitable" Treat it as a systemic problem - most people can't experience it unless they live here.
Rebellion, absolute rebellion.
Even, contrary to the principles of efficiency in the business world, they created a real "model" not far from the project, and everything worked out in a small system before it started to take off.
While Tesla restructured cars using the principle of primary nature, the Beech S1 attempted to restructure mansions using a "system-building" logic that was different from "point-like innovation" (bigger halls, more stone, etc.).
Correspondingly, the industry and the target customers of Berchen S1 have understood.
So far, more than 50 top-level service providers and heads of central enterprises have quietly visited to study the structure of this "new species."
