Melmath agency

20/10/2026

Six fragrances, three iconic duos 🐾

The Nichebloom collection is built around pairs from our collective memory. Each duo consists of two complementary fragrance signatures and has a world of its own. This way, you choose a scent that suits your personality and your dog's.

💛 Bonnie & Clyde: the inseparable duo
💛 Joséphine & Napoléon: the imperial love story
💛 Rosalie & César: the cinematic couple

Each fragrance belongs to its own fragrance family, from leather, iris, neroli and rose to amber and sandalwood. All fragrances are alcohol-free, water-based and 100% French. They are applied with a soft brush, for you and your dog.

Which duo suits you and your four-legged friend? 🤍

20/10/2026

NEW brand at MelMath Agency: Nichebloom Paris 🐾

Nichebloom is the first luxury fragrance house dedicated entirely to the lives of dogs and their owners. Dog and owner share the same olfactory signature and the same aesthetic world, guided by one principle: "If it's good for me, it's good for him."

A French house of fine perfumery and the art of living, where niche fragrance, interior design and the world of dogs come together. For those who love their dog and refuse to compromise on style or refinement.

Keep an eye out for more information about this very exciting new partnership at our agency - we are thrilled! Are you? 🐶🐾🦴

19/10/2026

16/10/2026

Feels monochrome but isn't just that, a fun colour match for an autumn mood 💛🧡 swipe to see which products we have paired.

08/10/2026

Fun pictures from a stunning long table dinner by Supper Club, KostaBoda and Pop-Up Kitchen - Boda Glasbruk 🍅 Spotted: Moss bowls, Happy votives, Innocent bowls and more 🍷

06/10/2026

featuring picture frames, candlesticks, LED lamps and trays. What a stunning styling and excellent use of products 😍

03/10/2026

KostaBoda's Sunflower tealights, a dramatic modern look available in several colourways 🕯️

21/09/2026

We took Bob for a stroll around the block 💓