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START by WGSN Platform for fashion entrepreneurs seeking information, guidance, and inspiration. Subscribe and boost your fashion business today.

START by WGSN is an online platform that offers access to practical working tools and educational fashion content, helping fashion entrepreneurs and small businesses who need creative inspiration and direction to structure their business. We offer tools and resources that optimize strategies, improve investments and guide the development of fashion collections, from clothing to accessories. Created by entrepreneurs, for entrepreneurs, START is endorsed by WGSN, the global authority on trends, combining the maturity and expertise with the passion of the entrepreneurial spirit.

Elements of nature come to life with three-dimensional depth in womenswear, transforming silhouettes, volumes, and acces...
15/10/2026

Elements of nature come to life with three-dimensional depth in womenswear, transforming silhouettes, volumes, and accessories into high-appeal aesthetic statements for the resort and casual markets.

Swipe through the carousel to explore the application details, and save this post to guide your product development research!

📌 Is your brand planning to bet on 3D appliqués and tactile textures for the upcoming summer collection? Let us know in the comments!

15/10/2026

New Case Study at START Academy: Challenging Traditional Concepts in Bridalwear.

How do you build and scale an independent fashion brand in the luxury segment while maintaining operational efficiency? In this new case study, we follow designer Rebeca Nepomuceno's journey in structuring her bridal atelier and her eveningwear brand, Bohemia de Rebeca.

You'll discover how the designer established a signature identity by turning away from conventional fabrics in favor of developing bespoke textures and reviving artisanal handcraft techniques—balancing creative research with process management to ensure scalable business growth.

An essential lesson on positioning, product development, and management within the bridal and eveningwear markets.

🚀 Available now on the platform. Click the link in bio to watch.

From urban looks to resortwear, the bubble silhouette is cementing its place for Spring/Summer 2027 through rounded volu...
14/10/2026

From urban looks to resortwear, the bubble silhouette is cementing its place for Spring/Summer 2027 through rounded volumes and gathered hems that transform casual pieces into high-appeal aesthetic statements.

Swipe through the carousel to see the highlights of our curation, and save this post to guide your design team!

📌 Is your brand planning to include bubble skirts or dresses in next summer's mix? Tell us in the comments!

Beyond basic: How tech influences S/S 27 through Digital Minimalism.Digital aesthetics are evolving. For S/S 27, tech in...
08/10/2026

Beyond basic: How tech influences S/S 27 through Digital Minimalism.

Digital aesthetics are evolving. For S/S 27, tech influence manifests through sophisticated, clutter-free garments, fluid proportions, and tactile surface finishes that elevate perception of value on the retail floor.

Want to learn how to translate this macro trend into commercial bestsellers?

Comment DIGITAL in the comments to receive the full free report directly in your DMs and get ahead of the S/S 27 planning cycle!

The Paris Spring/Summer 2027 runways prove that layering is the ultimate styling trick to refresh your collection's aest...
07/10/2026

The Paris Spring/Summer 2027 runways prove that layering is the ultimate styling trick to refresh your collection's aesthetic and elevate your campaign imagery.

Swipe through the carousel for our curated roundup of the best combinations, and save this post to guide your styling team!

💡 Learn how to translate global runway trends into commercial best-sellers!

Comment RUNWAY below to receive the registration link for our Free Fashion Week Highlights Webinar directly in your DMs.

As street and active influences continue to dominate everyday wardrobes, fleece and French terry adapt for S/S 27 throug...
06/10/2026

As street and active influences continue to dominate everyday wardrobes, fleece and French terry adapt for S/S 27 through lighter fabric weights and unexpected silhouettes.

By balancing traditional matching sets with summer-driven items like dresses and cropped jackets, brands can offer practical, high-value casualwear that meets the demand for year-round comfort.

📌 Is your brand incorporating lightweight knits and French terry into your S/S 27 casualwear range? Drop your thoughts below!

Maximalism refined through technical precision: Paris delivers a masterclass in combining bold colors, signature prints,...
05/10/2026

Maximalism refined through technical precision: Paris delivers a masterclass in combining bold colors, signature prints, and statement silhouettes without sacrificing sophistication.

Swipe through the carousel for our technical runway curation, and save this post to fine-tune your trend research!

Without clinging to the silhouette or weighing down the structure, Summer 2027 focus on Flowy Dresses constructed with l...
01/10/2026

Without clinging to the silhouette or weighing down the structure, Summer 2027 focus on Flowy Dresses constructed with layers of lightweight fabrics and gathered cutouts. The result is voluminous, elegant pieces perfect for daytime occasions.

Swipe through the carousel for construction details, and save this post to fine-tune your research!

Is your brand planning to bet on voluminous silhouettes with unconstrained waistlines for your dress line? Let us know in the comments!

30/09/2026

New lesson on START Academy - Jewelry: Design at the Heart of Strategy

In this new track on START Academy, Adriana Miotto draws on her nearly 30 years of creative leadership experience at HStern to teach you how to structure a jewelry business.

What you will learn in this lesson:
1. Design as a Business: From artistic creation to designing with commercial purpose.
2. Business Design: How to structure the business before creating the product.
3. Briefing & Concept: How to turn goals and ideas into creative directions.
4. From Concept to Product: How to translate subjective concepts into functional, manufacturable, and desirable products.
5. From Creation to Retail: Pricing, technical drawings, and preparing the product for manufacturing and commercialization.

The masterclass series aims to align the design process with business management and is available exclusively to START subscribers. Head to the platform via the link in our bio and watch now!

Elegance, technique, and innovation: The essence of Milan Fashion Week.From complex-finish raw materials to new silhouet...
29/09/2026

Elegance, technique, and innovation: The essence of Milan Fashion Week.

From complex-finish raw materials to new silhouette proportions, Milan demonstrates how to blend mature sophistication with commercially sharp creativity.

Swipe through the carousel for our technical runway curation, and save this post to fine-tune your trend research!

📌 Does your brand usually look to Milan for tailoring and structured piece development? Let us know in the comments below!

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